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Great conversations around vaccine confidence at the weekly Ontario #behaviouralscience working group table. It will be key for Ontario to fire on all cylinders when it comes to communication. A 
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Communications need to target several different groups. Healthcare professionals, high risk groups, and the general public. Effective messaging strategies and what they target will be different for each group.
@SabiVM has been a champion in this area.
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@SabiVM has been a champion in this area.
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We need to ensure healthcare professionals are equipped with the right messaging. Primary care providers will be key owing to the strong relationships they build with Ontarians.
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But it’s equally important that we reach the general public. Government, TV, and media outlets have a huge role to play in helping to promote clear messaging and dispel public concerns.
@CBCHealth @BTtoronto @LaurenPelley @picardonhealth @theresaboyle
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@CBCHealth @BTtoronto @LaurenPelley @picardonhealth @theresaboyle
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Key takeaway = *every* Ontarian has the ability to make a difference when it comes to promoting vaccine confidence. Sharing the evidence from experts like @jkwan_md @BogochIsaac @ASPphysician @NoahIvers @NathanStall @JPresseau with our networks is invaluable.
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How can we do that?
Listen to concerns
Validate them
Share the evidence in plain language
Link the message to what matters to people
When it comes to vaccine confidence, we are truly in this together.
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Listen to concerns Validate them Share the evidence in plain language Link the message to what matters to people When it comes to vaccine confidence, we are truly in this together.
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