๐—ผ๐—ป ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด

a couple friends recently asked me for my advice for first time managers.

sharing a few of my thoughts in case they're helpful to others:

๐Ÿ‘‡
{background: I built and led a marketing team of ~20.

I'm not perfect and still have lots to learn, of course! but I've learned a couple lessons along the way.}
๐—ต๐—ถ๐—ฟ๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ฎ๐—ฝ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚.

worrying that someone will outshine you or take your job is human, but fatal.

hire people who amaze you, and get out of their way.

I love this: https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/
๐—ฑ๐—ผ๐—ป'๐˜ ๐˜„๐—ผ๐—ฟ๐—ฟ๐˜† ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ถ๐—บ๐—ฝ๐—ผ๐˜€๐˜๐—ฒ๐—ฟ ๐˜€๐˜†๐—ป๐—ฑ๐—ฟ๐—ผ๐—บ๐—ฒ.

the first time I led a big meeting I was startled to see everyone blinking at me, waiting for me to talk. fake it till you make it. you're there for a reason, you'll figure it out.
๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐—ป๐—ฒ๐—ฟ ๐˜„๐—ฒ๐—น๐—น๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ถ๐˜€ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐—ฐ๐—ผ๐—ฟ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐˜‚๐˜๐—ฒ๐—ฟ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜.

insecure? need to control everything? battling anxiety, anger, addiction? this stuff affects your team.

work on yourself & watch your team flourish.
๐—ฏ๐—ฒ ๐˜„๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฏ๐—ฒ ๐˜€๐˜‚๐—ฟ๐—ฝ๐—ฟ๐—ถ๐˜€๐—ฒ๐—ฑ.

it's not your job to dictate a plan. it's your job to lead everyone toward a common goal, and unlock their success. let people surprise you with ideas. try new things.

keep focused on the goal, but let people contribute.
๐—ก๐—˜๐—ฉ๐—˜๐—ฅ ๐—บ๐—ถ๐—ฐ๐—ฟ๐—ผ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ.

*no one* likes it.

if you feel you need to do this, 1 of 4 things is prob going on:

1: you hired poorly.
2: the goals aren't clear.
3: you have control issues.
4: your expectations are unreasonable.

good chance it's not #1. look within.
๐—ด๐—ถ๐˜ƒ๐—ฒ ๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐˜, ๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†.

without exception, give credit generously when your team succeeds, and take responsibility for everything that goes wrong.

(it goes without saying that you should never, ever blame your team for your mistakes.)
๐—ต๐—ถ๐—ฟ๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ, ๐—ป๐—ผ๐˜ ๐—ฟ๐—ผ๐—น๐—ฒ๐˜€.

you'll be a major roadblock to your team members' success & happiness if you refuse to see them in any other role than the one for which you hired them.

as much as possible, help them unlock the path ahead, and fill in gaps as you go.
๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—ผ๐—ป ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.

skills and experience are important. don't discount these things. but don't be so wedded to them that you miss out on great candidates.

you might be pleasantly surprised. and people never forget those who took a chance on them.

BUT:
๐—ฑ๐—ผ๐—ป'๐˜ ๐—ฑ๐—ถ๐˜€๐—บ๐—ถ๐˜€๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ป'๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ.

just b/c you don't know much about a skillset doesn't mean anyone can do it.

it's esp easy to make this mistake w/ less credentialed fields like sales, marketing & HR.

sometimes experience matters.
๐—ฏ๐—ฒ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป.

humanity is req'd to retain people.

if someone is sick, or someone in their life is sick, or they're grieving, or their home is flooded, or whatever โ€” crises hit us all.

bend on policies if you must, make exceptions, help clear their sched, give them support.
๐—ฎ๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐˜๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.

particularly in larger companies, if you're fortunate enough to find yourself with a seat at the big table, you've got the responsibility to use your powers for good.

even if you're new, speak up. remember your values.
๐—น๐—ถ๐˜€๐˜๐—ฒ๐—ป, ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐—ฎ๐—น.

ask questions.

in a mgmt role, it's often a little harder to get the truth from direct reports than when you're at the same level.

ask Qs, listen, and act.

esp if someone works up the courage to raise an issue with you, try to help.
๐˜€๐—ฒ๐—ฒ๐—ธ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ.

this is sometimes tough, but worth it.

ask for it outright. formalize it with a regular, anonymous survey. always exit interview people when they leave โ€” the stakes are lower for them then.

ask, listen, learn.
๐—ฟ๐˜‚๐˜๐—ต๐—น๐—ฒ๐˜€๐˜€๐—น๐˜† ๐˜€๐—ฒ๐—ฒ๐—ธ ๐˜๐—ผ ๐—บ๐—ถ๐—ป๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ต๐—ผ๐˜„ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ผ๐—ณ ๐—ฎ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—ฏ๐—น๐—ผ๐—ฐ๐—ธ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ.

when you're slammed with meetings, emails, etc., you don't want your team waiting on you to review and approve 300 things.

train someone you trust to help. (win/win.)
๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐—บ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด๐˜€ ๐˜๐—ผ ๐—ฎ ๐—บ๐—ถ๐—ป๐—ถ๐—บ๐˜‚๐—บ, ๐—ฏ๐˜‚๐˜ ๐—ฏ๐—ฒ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ผ๐—ป๐—ฒ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ผ๐˜‚๐—ป๐˜.

regular 1:1s and all-hands meetings are oxygen to a team. do everything you can to sched these in advance, and avoid missing them.

aside from those, try to let people focus.
๐—ฑ๐—ผ๐—ป'๐˜ ๐—ฏ๐—ฒ ๐—ฎ ๐—ฐ๐—น๐—ผ๐—ฐ๐—ธ-๐˜„๐—ฎ๐˜๐—ฐ๐—ต๐—ฒ๐—ฟ.

it's 2021.

set KPIs and let people do their thing.
๐˜€๐—ฒ๐—ฒ๐—ธ โ€” ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ต๐—ฒ๐—ฟ๐—ถ๐˜€๐—ต โ€” ๐—ฑ๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜๐˜†.

in every sense of the word.

especially when hiring, look within and try to see your blind spots.
๐—ฑ๐—ผ๐—ป'๐˜ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐˜„๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฑ๐—ผ.

when things get real, get in the trenches. never be above slinging boxes, talking to upset customers, etc.

if asking people to go above & beyond, be right there with them.
๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป ๐—ฎ๐˜€๐˜€๐—ต๐—ผ๐—น๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐˜€๐—ต๐—ผ๐—ฟ๐˜-๐˜๐—ฒ๐—ฟ๐—บ ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป.

it can drive results, but I've never seen it lead anywhere good in the long run.

"but, Steve Jobs!"

sorry, but you're not Steve Jobs.

play long term games & value relationships.
๐˜„๐—ต๐—ฒ๐—ป ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐—ถ๐˜€๐—ป'๐˜ ๐—บ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€:

you have a few steps to work through.

1: are your expectations too high? ask them, ask others in similar leadership roles (privately), listen.

2: can you help unblock anything in their way?
3: *agree* on a goal together, back off a little, and give them room to achieve it.

only if & when you've truly exhausted all of the above, get them onto a performance plan and/or agree to part ways.
if it comes to that, act with utmost empathy, and do everything you can to help them preserve their dignity.
๐˜„๐—ต๐—ฒ๐—ป ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐—ถ๐˜€ ๐—ธ๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ถ๐˜:

reward them!

don't just reward good work with more work.

give people cash, promotions, benefits โ€” these things matter. fight for them when they're well-deserved, if you have to.
๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† == ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜†.

don't promote people or load them with more work, then pay them the same amount as before.

reward success. show meaningful thanks for those taking on increased responsibility.
๐˜†๐—ผ๐˜‚ ๐˜€๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ป๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ.

your emotional state, your work ethic, your values, your sense of camaraderie, your interest in the people on the team and their work โ€” these are all contagious, for better or worse.
if you're curious, warm, ambitious and helpful, that'll go a long way toward motivating others to be the same.
๐—ฎ๐˜€๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—ต๐—ฒ๐—น๐—ฝ.

get a mentor. lean on your manager, or a trusted advisor. consider a therapist. (everyone can benefit from one!)

it's a long road, and there's a lot to learn for all of us. don't go it alone.
๐—ฏ๐—ฒ๐—น๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ด๐—ผ๐—ฎ๐—น.

if you don't believe in it, it's hard to ask your team to.

ruthlessly care for your own wellbeing so you can protect your motivation.

motivation and cynicism are both contagious.
๐—ง๐—Ÿ;๐——๐—ฅ:

the recipe for good management:

- take chances on people
- trust them
- listen to them
- empower them
- reward success
- give away your legos
- don't be an asshole
- take care of yourself
- lead, lead, lead.
what'd I miss? would love to hear your lessons and thoughts!
You can follow @kristineberth.
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