Yesterday was mindblowing with over 300 participants and highly engaging speakers and panelists. We're in for a great time today! @Sharon_Okeno starts us off with requisite considerations for digital engagement. Highlights coming soon. #DMSI2021

To build engagement in your digital messaging service, "go where people are; even if you get there, you need them more than they need you." @Sharon_Okeno at #DMSI2021. More...

Co-create and collaborate with your intended audience at every stage! Don’t assume.
It’s disingenuous to assume you already know which platform is better for them. #DMSI2021

Come into newcomer communities with a lot of humility. They haven’t been sitting around waiting for you, they have been sharing information and serving themselves. #DMSI2021

Listen, share, and listen some more.
Information is an equity issue, failing to be deliberate about digital messaging can marginalize already marginalized communities. #DMSI2021

Creating a new service sometimes gives our target audience false signals that we know what's best for them when in fact we often need more input from them to actually carry out our work. #DMSI2021

Don't go to communities for validation of their ideas/project and not real collaboration. Let your audience tell you how they prefer to be served. #DMSI2021

Be flexible, and again, listen at every stage of the process. Serve your target audience with intentionality and excellence. #DMSI2021.