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Before going head-to-head against a powerful incumbent, consider these other strategies:
1)
Target a different segment
2)
Commoditize incumbent
(lower/zero cost)
3)
Out-distribute
(via bundling or exclusive partnerships)
4)
Platformize
(enable others to compete)
contd.
1)
Target a different segment
2)
Commoditize incumbent
(lower/zero cost)
3)
Out-distribute
(via bundling or exclusive partnerships)
4)
Platformize
(enable others to compete)
contd.
5)
Attack from the top
(start higher in the stack)
6)
Attack from the side
(tackle adjacent aspect of the Customer Value Chain)
7)
Differentiate on brand
(hard to do)
8)
Eliminate adoption friction
These strategies can be combined.
Avoid playing the Feature Game, if you can.
Attack from the top
(start higher in the stack)
6)
Attack from the side
(tackle adjacent aspect of the Customer Value Chain)
7)
Differentiate on brand
(hard to do)
8)
Eliminate adoption friction
These strategies can be combined.
Avoid playing the Feature Game, if you can.
Some examples, from @aakashthumaty https://twitter.com/aakashthumaty/status/1352162240137289730?s=20
Good point, from @chirag_mehta
(overshot customers = customers who cannot use all the features your product provides or don't find those features relevant. your product is providing "too much" performance or functionality for that segment) https://twitter.com/chirag_mehta/status/1352158735976730624
(overshot customers = customers who cannot use all the features your product provides or don't find those features relevant. your product is providing "too much" performance or functionality for that segment) https://twitter.com/chirag_mehta/status/1352158735976730624
Do share your examples & strategies.
Related thread on Gorilla Taxes: https://twitter.com/shreyas/status/1332065861813694465
Must add this thread from last year, by @JoeFernandez, on their smart partnerships strategy at Klout https://twitter.com/JoeFernandez/status/1292582558484447232
Another concept that’s very useful to understand here: the Stack Fallacy by @anshublog
Link: https://techcrunch.com/2016/01/18/why-big-companies-keep-failing-the-stack-fallacy/
Link: https://techcrunch.com/2016/01/18/why-big-companies-keep-failing-the-stack-fallacy/
