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I've been rung up by media folks to give analysis on Biden's speech 
A key difference between Biden and Trump?
1 uses words to humanise
1 uses words to dehumanise
A key difference between Biden and Trump?
1 uses words to humanise
1 uses words to dehumanise
An interesting similarity?
They both have speech impediments.
1 worked to overcome it.
1 doesn't think he has one because his speechwriters are too scared to mention it
They both have speech impediments.
1 worked to overcome it.
1 doesn't think he has one because his speechwriters are too scared to mention it
Great speeches aren't accidental.
They require a person who is willing to humble themselves by practising, taking advice and practising again.
This is why Trump's speeches were never great. No matter how Great he thinks he was.
They require a person who is willing to humble themselves by practising, taking advice and practising again.
This is why Trump's speeches were never great. No matter how Great he thinks he was.
I make speakers practise in front of me.
Then suggest changes on how they could do things better.
Pause here perhaps...
Bigger emphasis here...
Could anyone imagine Trump taking coaching advice like this?
Then suggest changes on how they could do things better.
Pause here perhaps...
Bigger emphasis here...
Could anyone imagine Trump taking coaching advice like this?
Great speeches are unforgettable because they make you feel something.
So tbh Trump's speeches were great in that they made some of his supporters feel angry and scared. But let's be honest. So did Hitler's. It's a different kind of Great because it's founded on hate.
So tbh Trump's speeches were great in that they made some of his supporters feel angry and scared. But let's be honest. So did Hitler's. It's a different kind of Great because it's founded on hate.
But the reason why speeches like Biden's work better than any Trump has delivered all comes down to one letter of the alphabet.
The letter I.
Trump's speeches are littered with I. Me. My.
Great speeches are full of our, we, us.
The letter I.
Trump's speeches are littered with I. Me. My.
Great speeches are full of our, we, us.
Trump's oratory has also deteriorated since his inauguration speech because 4 years ago it was clear he had at least prepared. He used words like unity. Us. We. Our. His vocabulary was wider, he didn't say happy once.
Today he told America to Have a Good Life
Today he told America to Have a Good Life
Speeches are about connecting to other humans.
And in some cases, to do things you want them to do.
I personally find Trump's oratory style both vile and disgraceful but he does know one thing very well: he knows the humans he wants to connect to and he knows how to persuade them
And in some cases, to do things you want them to do.
I personally find Trump's oratory style both vile and disgraceful but he does know one thing very well: he knows the humans he wants to connect to and he knows how to persuade them
I was at the World Speechwriters Conference soon Trump was elected and presidential speechwriters from Nixon to Obama spoke. Republican speechwriters were emotional about the Trump speechwriters not being on the stage. The organisers were also emotional as they explained that
