If you’re an Advisor on one of the National Platforms, you need to open your eyes to the Billions of dollars of AUM that the firm already has. The firm’s objective is to continue to grow that large pool of AUM even more right?

The firms accomplish this by using a very simply model that’s been in existence for a very long time, as a matter of fact, Wealth Management firms almost always operated this way.

With an overarching objective to grow Revenues, by growing their AUM, the firm’s number one priority is to attract new outside clients and new AUM.

To accomplish this growth strategy firms hire new Advisors and strongly encourage existing Advisor to grow by bringing on new clients with Assets from other firms.

The firm’s marketing resources are primarily routed to this single cause, the more AUM the firm attracts, the higher the revenue is for the firm, and in the process some Advisors make more as well, but that’s not always the case.

Keep this in mind, for firms that have a large Advisor base, small incremental AUM gains by every Advisor can equate to significant Revenue pickup for the firm.

Another way to look at it, is that once the underlying infrastructure is built, incremental revenue gains can lead to meaningful profit gains for the firms as well.

In Wealth Management, there are two flywheels you need to know well - How the firm makes money and how the Advisor makes money!

Rotational AUM. the Flywheel of Elite Wealth Advisors vs. the Firm https://www.thechairmanscouncil.com/p/rotationalaum?r=cuuex&utm_campaign=post&utm_medium=web&utm

How the Elite Wealth Advisors makes money!
If you want to be a high performing Advisor you must re-invent the wheel.

Wealth Advisors who see the flaws in the firm’s old flywheel and successfully focus on the opportunities that are created as a result of these flaws, exploit them & build profitable businesses, but these techniques are unconventional.