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In a gold rush: Build shovels.
When hordes of people are hoping to strike it lucky:
- Starting newsletters, to be the next @tferriss
- Creating podcasts, to be the next @joerogan
The real opportunity?
Creating tools for the on-rushing crowds.
CUE @Janel’s NewsletterOS:
When hordes of people are hoping to strike it lucky:
- Starting newsletters, to be the next @tferriss
- Creating podcasts, to be the next @joerogan
The real opportunity?
Creating tools for the on-rushing crowds.
CUE @Janel’s NewsletterOS:
What is it?
A comprehensive Notion dashboard with frameworks, templates, resources, and tools to start + grow a newsletter.
Why do I love this idea?
A comprehensive Notion dashboard with frameworks, templates, resources, and tools to start + grow a newsletter.
Why do I love this idea?
Janel monetises a tool she had built for herself:
- She runs her own newsletter
- She researches best practice for it
- She keeps a personal Wiki of all that information
- And creates tools off the back of it
Then opens it up to the world, for a fair price.
Pretty cool right?
- She runs her own newsletter
- She researches best practice for it
- She keeps a personal Wiki of all that information
- And creates tools off the back of it
Then opens it up to the world, for a fair price.
Pretty cool right?
Why does it work?
As @mubashariqbal & @csallen said recently:
"In a Gold rush - build shovels"
And right now, people are digging:
- Over 100k @SubstackInc newsletters
- Over 1.7 million Podcasts
The real opportunity can be building tools for those on-rushing crowds.
As @mubashariqbal & @csallen said recently:
"In a Gold rush - build shovels"
And right now, people are digging:
- Over 100k @SubstackInc newsletters
- Over 1.7 million Podcasts
The real opportunity can be building tools for those on-rushing crowds.
Why is this an ‘OS’, not another e-book?
In a world of PDF guides, unique ways of providing information stand out.
An ‘Operating System’ captures the imagination in a way an e-book cannot.
But is that just marketing?
In a world of PDF guides, unique ways of providing information stand out.
An ‘Operating System’ captures the imagination in a way an e-book cannot.
But is that just marketing?
I tried it to find out.
How does it work?
Powered by Notion - the OS is hosted in your personal workspace.
This makes it super easy to use the tools provided.
I can:
- Add my own notes
- Complete check lists
- Start personalising templates
What’s so special about that?
How does it work?
Powered by Notion - the OS is hosted in your personal workspace.
This makes it super easy to use the tools provided.
I can:
- Add my own notes
- Complete check lists
- Start personalising templates
What’s so special about that?
Taking action = Deriving value.
Oh sh*t. I actually did something.
Made some progress.
Did a thing.
You’re much more likely to value a product when it makes you take action:
Oh sh*t. I actually did something.
Made some progress.
Did a thing.
You’re much more likely to value a product when it makes you take action:
The reviews speak to that from:
@nocodelife
@MarkMulvey
@luisabrimble
@philipptemmel_
How does @JanelSGM ensure she provides that kind of value?
An important element is pricing.
@nocodelife
@MarkMulvey
@luisabrimble
@philipptemmel_
How does @JanelSGM ensure she provides that kind of value?
An important element is pricing.
The success of @dvassallo info products is built on this basis:
- Over deliver for the price point
- Reach many more people
- Receive many more reviews
- Gain substantial momentum
Because this is more than just a product... https://twitter.com/JanelSGM/status/1351672469665546242
- Over deliver for the price point
- Reach many more people
- Receive many more reviews
- Gain substantial momentum
Because this is more than just a product... https://twitter.com/JanelSGM/status/1351672469665546242
Product as platform.
Sure, the OS is a standalone product.
But it’s more than that.
It makes Janel a domain expert: think Newsletters > think OS > think @JanelSGM.
She can use it to grow her own online audience, her newsletter & launch complimentary products.
Speaking of...
Sure, the OS is a standalone product.
But it’s more than that.
It makes Janel a domain expert: think Newsletters > think OS > think @JanelSGM.
She can use it to grow her own online audience, her newsletter & launch complimentary products.
Speaking of...
The numbers?
As of this week:
- Newsletter OS has sold 671 units @ $49 = $32,879
- Podcast OS (in pre-order) 115 units @ $30 = $3,452
That’s super impressive.
And now, by partnering with experts in other domains like @JKaplan1, @JanelSGM can build up a suite of OSs.
As of this week:
- Newsletter OS has sold 671 units @ $49 = $32,879
- Podcast OS (in pre-order) 115 units @ $30 = $3,452
That’s super impressive.
And now, by partnering with experts in other domains like @JKaplan1, @JanelSGM can build up a suite of OSs.
Ok.
I hope you enjoyed that
& made it this far.
If you did, I appreciate you!
Do me two things:
1) Let me know what you think of Newsletter OS and give @JanelSGM a follow?
2) Tell me which other prolific Twitter creators I should be looking at?
Cheers,
Callum
I hope you enjoyed that
& made it this far.If you did, I appreciate you!
Do me two things:
1) Let me know what you think of Newsletter OS and give @JanelSGM a follow?
2) Tell me which other prolific Twitter creators I should be looking at?
Cheers,
Callum
