Read on Twitter
Hmm, 69% of people either have no idea what the f*ck #HawksmoorAtHome is or can’t distinguish between the two kinds. Perhaps it is time for a thread ... on marketing. https://twitter.com/hawksmoorlondon/status/1351642949193494536
Let’s start with a question. If 69% of people *who actually follow us on Twitter* don’t know what the only things we sell are, and if we can assume numbers for people who *don’t follow us* would be worse, which of the following is most true about us?
Here’s another question. IF WE’RE SO BAD HOW COME WE SELL OUT EVERY WEEK? (Only kidding; maybe, as we’re doubling our weekly volumes soon, just maybe we’d sell out of those too if we upped our game just a touch). 
So. Marketing 101.
Lesson 1 - The Meme
LOL the Pope loves #HawksmoorAtHome!
(Also if @vonstrenginho could make the Grey Goose/tight trouser boys eat steak that would be great
)
Lesson 1 - The Meme
LOL the Pope loves #HawksmoorAtHome!
(Also if @vonstrenginho could make the Grey Goose/tight trouser boys eat steak that would be great
)
Lesson 2 - The Controversy
Oi @piersmorgan, did you know @GaryLineker and @MattHancock eat their ribeyes medium when they cook #HawksmoorAtHome?
(Also @mrjamesob is buying @JuliaHB1 a Valentines Box because they secretly love each other. Allegedly.)
Oi @piersmorgan, did you know @GaryLineker and @MattHancock eat their ribeyes medium when they cook #HawksmoorAtHome?
(Also @mrjamesob is buying @JuliaHB1 a Valentines Box because they secretly love each other. Allegedly.)
Lesson 3 - The Human Angle
This is John, he’s down to his last stem of wheat. Only by selling porterhouse steaks from cattle reared with sustainable methods this #regenuary will he be able to buy a new hat.
This is John, he’s down to his last stem of wheat. Only by selling porterhouse steaks from cattle reared with sustainable methods this #regenuary will he be able to buy a new hat.
Although, come to think of it we may have tried those things over the course of the last few months., and YET STILL ... 69% ... IF ONLY THERE WAS ANOTHER WAY.
OK FINE.
So, all #HawksmoorAtHome works on the same premise: you buy steaks from our farmers via our website, just as we do in the restaurants, and Hawksmoor chefs pre-prepare food and you finish it all off in your homes, with or without amazing Hawksmoor booze.
So, all #HawksmoorAtHome works on the same premise: you buy steaks from our farmers via our website, just as we do in the restaurants, and Hawksmoor chefs pre-prepare food and you finish it all off in your homes, with or without amazing Hawksmoor booze.
With *Nationwide* there are a range of boxes for 2 (we’ll have five boxes live over the course of February, announcing on Friday), cookalong instructions and videos and free mainland Great Britain delivery. Here’s January’s Porterhouse box and a pic of some cocktails.
With *Local* you can create you own meal for as many people as you like from a much bigger menu and we’ll deliver it to anywhere within 8 miles of Hawksmoor Air St (or you can collect). This combo for instance. It even allows you to have not-steak as your main! 
And yes, with #HawksmoorAtHome local you can get the S⃥a⃥l⃥t⃥e⃥d⃥ ⃥C⃥a⃥r⃥a⃥m⃥e⃥l⃥ ⃥R⃥*⃥l⃥o⃥s⃥ Tributes.
Nationwide https://shop.thehawksmoor.com/
Local https://hawksmoor.slerp.com/order
(Pic is Nationwide Ribeye box with booze btw)
Local https://hawksmoor.slerp.com/order
(Pic is Nationwide Ribeye box with booze btw)
So that’s it. Marketing. DONE. I’m going to go and put my feet up with a nice humble steak lunch* for one and celebrate that my work here is done. Thanks for coming to my Marketing session. Class dismissed.
(* That’s a free Lesson 5 - subliminal product placement)
(* That’s a free Lesson 5 - subliminal product placement)
Can’t believe I f*cked the Pope meme up. What an idiot.
Don’t follow my advice on anything, I am a tool.
Don’t follow my advice on anything, I am a tool.
