$SKLZ Developer adoption of Skillz platform to accelerate, supporting network effects & substantial LT growth
Mobile games revenue has grown at a ~25% CAGR since 2012, compared to just ~4% for both PC and console games during the same period, and mobile now comprises nearly half of the global games market
Games were substantially more popular than any other app category in 2020 based on % of downloads, accounting for 21.9% of apps downloaded in the iOS Store, 10% more than the next leading category
Mobile game monetization has largely been achieved through advertisements, but nearly one-third of mobile gaming revenue is also generated through in-app purchases by users
The percentage of users who convert into payers (i.e. make an in-app purchase), is ~3% across legacy mobile gaming; Skillz compares favorably at ~11.5%, although the form of payment is entry fees
The number of games on the Skillz platform with annualized GMV greater than $1M has increased by ~5x over the past five years
As the number of paying users increases Skillz is better able to match players, improving the user experience; we project paying MAU to grow to ~1.2M, or 14% of total MAU, by 2025
Skillz’s competition-based model drives higher engagement and monetization as compared to more traditional mobile games; we project ARPU will grow ~10% annually through 2025
GMV growing at a ~37% CAGR over the next five
years to $7.5B, as increasing conversion to paying users and improved engagement drives total entry fees higher, while take-rate expands through better monetization of non-paying users, such as ads
Revenue to grow at a similar pace to GMV and
project a ~38% CAGR over the next five years as Skillz improves monetization through better engagement, bigger contests, and the addition of low-friction advertisements
Expect Skillz will continue to invest in its marketing
efforts as it looks to improve player liquidity, and forecast user acquisition expense as a % of revenue to peak at ~65% in 2021, before normalizing at ~40% in 2023-2025
As the platform matures and Skillz is able to moderate its
user acquisition and player incentive spend, we expect the company to harvest its natural operating leverage, and forecast adj. EBITDA margins to expand from (~30%) in FY20 to ~12% in FY25
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