Because the services are so easy to cancel, they are seeing a lot of people leave.

A survey found that 46% of respondents canceled at least one in the last year. That's not all the survey found:
https://www.latimes.com/entertainment-arts/business/story/2021-01-18/streaming-services-churn-hollywood-netflix-disney
The data suggests it’s becoming harder for media and entertainment companies to retain subscribers as competition increases, one expert said.

The survey also reported how many services people are subscribed to, on average
https://www.latimes.com/entertainment-arts/business/story/2021-01-18/streaming-services-churn-hollywood-netflix-disney
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