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5 branding mistakes you might be making — https://www.instagram.com/p/CKPBUY1F6PR/?igshid=1aadoklsuzge2
Might as well make this into a thread 
1) not listening to your audience
You won’t appeal to everyone. Identify your target audience + pay attention to what they engage with when it comes to your content
You won’t appeal to everyone. Identify your target audience + pay attention to what they engage with when it comes to your content
2) being too trend-driven
Your brand identity should be unique. Amplify how you standout. What makes you different than everyone else?
Your brand identity should be unique. Amplify how you standout. What makes you different than everyone else?
3) confusing marketing and branding
Branding is how you appeal to your audience. It’s who/ what your brand is while marketing is making others aware of it. It’s your target audience. After you find your “who” and “what”, then find your target audience.
Branding is how you appeal to your audience. It’s who/ what your brand is while marketing is making others aware of it. It’s your target audience. After you find your “who” and “what”, then find your target audience.
4) branding ≠ logo
Your logo is only a small part of your branding. Branding is the act of defining your business
Your logo is only a small part of your branding. Branding is the act of defining your business
5) not understanding what branding actually is
Branding is the fundamental blueprint for how you want the world to see your business
Branding is the fundamental blueprint for how you want the world to see your business
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