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How to add SaaS revenue very fast:
Avoid competitive channels like Google ads and cold emails.
These 9 founders found “SaaS Gold” using 3 specific channels to add over $1b in value to their companies:
A thread
Avoid competitive channels like Google ads and cold emails.
These 9 founders found “SaaS Gold” using 3 specific channels to add over $1b in value to their companies:
A thread
2/13 Growth channel + results from 9 SaaS founders:
Powered by:
1. @clickfunnels : makes up $12m/yr
2. @ConvertKit : drives 14k clicks per week
3. @loom : $720k in 24 hours at paywall launch
Powered by:
1. @clickfunnels : makes up $12m/yr
2. @ConvertKit : drives 14k clicks per week
3. @loom : $720k in 24 hours at paywall launch
3/13 App Exchanges:
4. @Supermetrics : Bootstrapped to $35m ARR
5. @reamaze : gets 1,000 trials/mo
6. Superlemon: #1 shopify rank, first 100 customers
Community:
7. @finimize : 1.1m email list
8. Qualified: 1m in community
9. @lemlist : 11k fb group
...How'd they do it?
4. @Supermetrics : Bootstrapped to $35m ARR
5. @reamaze : gets 1,000 trials/mo
6. Superlemon: #1 shopify rank, first 100 customers
Community:
7. @finimize : 1.1m email list
8. Qualified: 1m in community
9. @lemlist : 11k fb group
...How'd they do it?
4/13 Freemium + "Powered By" should be focus.
ConvertKit did not offer a freemium plan. Their “powered by convert kit” only drove 4k clicks per week.
Once they launched freemium, more people used/published, clicks increased to 14k per week (3.5x!).
@nathanbarry explains:
ConvertKit did not offer a freemium plan. Their “powered by convert kit” only drove 4k clicks per week.
Once they launched freemium, more people used/published, clicks increased to 14k per week (3.5x!).
@nathanbarry explains:
5/13 Focus on 1 "mouse trap" use case
Supermetrics started off as a 1 use case google marketplace extension for importing excel data to google sheets.
Bootstrapped until recently, they broke $37m in ARR last year from simple seed planted 6 years prior.
Founder Mikael:
Supermetrics started off as a 1 use case google marketplace extension for importing excel data to google sheets.
Bootstrapped until recently, they broke $37m in ARR last year from simple seed planted 6 years prior.
Founder Mikael:
6/13 Build a community (use games, leaderboards)
Qualified hit $4m so fast because they built CodeWars first.
Over 1m developers compete on CodeWars to be “smartest developer”.
Now major brands pay Qualified SaaS fees to find dev talent.
Qualified hit $4m so fast because they built CodeWars first.
Over 1m developers compete on CodeWars to be “smartest developer”.
Now major brands pay Qualified SaaS fees to find dev talent.
7/13 $1m/mo just from "Powered By".
Clickfunnels did north of $100m in revenue in 2020. $12m of that came from leads that clicked on “powered by” icon.
Top “powered by” conversion rates from free trial to paid are 2.5%+.
Clickfunnels did north of $100m in revenue in 2020. $12m of that came from leads that clicked on “powered by” icon.
Top “powered by” conversion rates from free trial to paid are 2.5%+.
8/13 Substack, big email lists first, SaaS second.
@finimize built list focused on finance to 1m before launching finance API.
Rev streams:
Email list sponsors + Members pay membership: 70%
Finance SaaS API: 30% (growing fastest)
@finimize built list focused on finance to 1m before launching finance API.
Rev streams:
Email list sponsors + Members pay membership: 70%
Finance SaaS API: 30% (growing fastest)
9/13 Doc signing, sharing screen recordings, have virality advantage (use it if you can)
Loom added $720k 24 hours after they launched their first $10/mo paywall in 2019.
They built up 1.2m free users, had 200k weekly actives (3% bought at paywall launch).
Loom added $720k 24 hours after they launched their first $10/mo paywall in 2019.
They built up 1.2m free users, had 200k weekly actives (3% bought at paywall launch).
10/13 Optimize your rank in a “big players” app exchange.
Superlemon bootstrapped to $30k in MRR (see @IndieHackers) and exited.
Grew by holding top rank in Shopify app story to get 4k free trials every month.
Superlemon bootstrapped to $30k in MRR (see @IndieHackers) and exited.
Grew by holding top rank in Shopify app story to get 4k free trials every month.
11/13 Yes FB groups work. Most fail because leader stops posting.
@lemlist puts lifecycle emails in their onboarding flows marketing their FB group, now 11k members strong.
They convert members to paid subs, now $4m in revenues.
Group enabled company to 100% bootstrap.
@lemlist puts lifecycle emails in their onboarding flows marketing their FB group, now 11k members strong.
They convert members to paid subs, now $4m in revenues.
Group enabled company to 100% bootstrap.
12/13 Pick a lesser-known app exchange to dominate (Zoom, Bigcommerce).
Big companies use app exchanges for M&A pipeline (your future exit).
@reamaze optimized rank on BigCommerce and now gets 1k free leads per month for their $49/mo customer success saas tool.
Big companies use app exchanges for M&A pipeline (your future exit).
@reamaze optimized rank on BigCommerce and now gets 1k free leads per month for their $49/mo customer success saas tool.
13/13
Why have 442 SaaS founders and investors confirmed for webinar?
Going deep into these 3 channels + more examples + Excel file comps/benchmarks
Only 500 seats avail (so 58 left)
LMK if you want invite.
Why have 442 SaaS founders and investors confirmed for webinar?
Going deep into these 3 channels + more examples + Excel file comps/benchmarks
Only 500 seats avail (so 58 left)
LMK if you want invite.
