I want to update everyone on why we sold out of pillows yesterday. We were actually working on getting another round of pillows started up a week ago. The amount we had in stock at the time should have lasted us for 3 months based on our past 90 days of sales trends... 1/6

THREE MONTHS.
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Let that sink in.
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You guys bought 3 months of pillows from us IN ONE DAY. And you're still buying! 2/6

I have no words for this. This company is such a labor of love for us. We have bootstrapped it since day one. No investors. Just a personal loan and every extra penny we could scrape up. 3/6

I know you're supposed to "fake it till you make it" but I'm gonna level with you: I was driving a 2008 Honda Civic until literally last week. (Now I'm just driving a nicer used car.) This business is EVERYTHING to us. The support you're showing us right now is overwhelming 4/6

We're overwhelmed emotionally, and obviously also from a logistics standpoint. I am the one answering every email and every website chat. Aaron is frantically trying to figure out if we can expedite our next pillow order. Please be gentle and patient with us. 5/6

I don't know how to say "thank you" to everyone who has followed us a retweeted us and ordered from us since yesterday. Words will never be enough. From our little family to all of you, THANK YOU FOREVER 6/6