Read on Twitter
1/ How will athletes, influencers, and creators forever change alternative investing?
By enabling you to put your money where the movement is.
Thread
below 
See Substack post #3 to read more. https://altgoesmainstream.substack.com/p/put-your-money-where-the-movement
By enabling you to put your money where the movement is.
Thread
below See Substack post #3 to read more. https://altgoesmainstream.substack.com/p/put-your-money-where-the-movement
2/ What has investing become?
more social than ever. Community matters when it comes to investing.
more mainstream than ever. Individuals can invest in all sorts of assets.
more retailized than ever. Crowdfunding regs / creation of investment platforms w/ access to alts.
more social than ever. Community matters when it comes to investing.more mainstream than ever. Individuals can invest in all sorts of assets.more retailized than ever. Crowdfunding regs / creation of investment platforms w/ access to alts.
3/ There have been prior eras where investors have demanded access to new investable assets.
But something feels different this time.
What's changed?
The convergence of social and cultural trends with the financialization of everything.
But something feels different this time.
What's changed?
The convergence of social and cultural trends with the financialization of everything.
4/ Investors don't just want to own an asset. They want to be part of a movement. 
Investors vote with their wallets and with their fandom. https://twitter.com/NeerajKA/status/1339616856324382725?s=20
Investors vote with their wallets and with their fandom. https://twitter.com/NeerajKA/status/1339616856324382725?s=20
5/ #FinTech innovations have paved the way for financialization of everything - & opened up people's minds to new ways of investing.
@RobinhoodApp 
one-click investing in stocks
@joinrepublic one-click investing in startups
@coinbase one-click investing in crypto
@RobinhoodApp one-click investing in stocks @joinrepublic one-click investing in startups @coinbase one-click investing in crypto
6/ (cont.) People's minds have been opened up to new ways of investing.
@OnRallyRd, @withotis, @CollectableApp invest in fractional shares of collectables just like you'd do on @Stash w/ stocks.
@OnlyAltOfficial invest in, store, & track trading cards like stocks.
@OnRallyRd, @withotis, @CollectableApp invest in fractional shares of collectables just like you'd do on @Stash w/ stocks. @OnlyAltOfficial invest in, store, & track trading cards like stocks.
7/ At the same time, social media has democratized access to social and cultural icons.
Platforms like @Twitter, @joinClubhouse have enabled people to feel close to social and cultural stars.
Platforms like @Twitter, @joinClubhouse have enabled people to feel close to social and cultural stars.
8/ Athletes have become much more than the name on the back of their jerseys.
Their brands transcend far beyond what they do between the lines.
Their brands transcend far beyond what they do between the lines.
9/ If 2020 has proven anything, it's shown that what professional athletes do outside the lines can have as much impact on people as what they do in the game.
They have "shown the power to speaking truth to power" as @ByKimberleyA so eloquently said. https://twitter.com/ByKimberleyA/status/1345016581424885760?s=20
They have "shown the power to speaking truth to power" as @ByKimberleyA so eloquently said. https://twitter.com/ByKimberleyA/status/1345016581424885760?s=20
10/ Athletes are cultural icons. People want to follow their lead.
They are using their brands to catalyze their fans into action.
They are using their brands to catalyze their fans into action.
11/ In the world of investing, they are doing "equity deals only," as @DeAndreHopkins says.
We can't understate the significance of what athlete and influencer involvement in investing means for the financialization of everything. https://twitter.com/DeAndreHopkins/status/1333830653788397569?s=20
We can't understate the significance of what athlete and influencer involvement in investing means for the financialization of everything. https://twitter.com/DeAndreHopkins/status/1333830653788397569?s=20
12/ Investing in a @KingJames rookie card will soon have as much significance as investing in a share of @Apple or @Microsoft stock.
13/ Who has more Instagram followers, @KingJames or @Apple?
LeBron is the
here - his 77.5 million followers dwarfs Apple by 3x.
LeBron is the
here - his 77.5 million followers dwarfs Apple by 3x.
14/ The power and reach of these athletes and creators is undeniable.
They have levels of influence that parallel a major company.
That's why trading cards are to athletes as stocks are to companies
They have levels of influence that parallel a major company.
That's why trading cards are to athletes as stocks are to companies
15/ The magic of trading cards? Combines a number of forces rarely present with an investment.
1 Cultural asset for fans who love watching a player / sport
2 Financial asset for fans who want to invest
3 Consumer good for entertainment
4 Fantasy sports / gambling activity
1 Cultural asset for fans who love watching a player / sport
2 Financial asset for fans who want to invest
3 Consumer good for entertainment
4 Fantasy sports / gambling activity
16/ And sports cards may just be the start.
@kimkardashian & Jay-Z ( @S_C_) rookie cards being bought / sold?
May not be long before we see cards of entrepreneurs & society leaders like @FauciFan exist as an investable asset like @alexisohanian has said. https://twitter.com/alexisohanian/status/1350308451503620098?s=20
@kimkardashian & Jay-Z ( @S_C_) rookie cards being bought / sold?
May not be long before we see cards of entrepreneurs & society leaders like @FauciFan exist as an investable asset like @alexisohanian has said. https://twitter.com/alexisohanian/status/1350308451503620098?s=20
17/ Millennials / Gen Z don't want to be bystanders when it comes to culture & movements. They want to be involved.
Athletes and influencers represent the movement.
Alt Goes Mainstream because followers and fans can now put their money where the movement is.
Athletes and influencers represent the movement.
Alt Goes Mainstream because followers and fans can now put their money where the movement is.
18/ There's even more to this story.
Check back next week for why I think athletes, influencers, and creators can become an even bigger part of making Alt Go Mainstream
Check back next week for why I think athletes, influencers, and creators can become an even bigger part of making Alt Go Mainstream
