Read on Twitter
The creator economy market cap will be in the north of $25bn within 5 years (currently ~$8bn).
This isn't simply the money from influencer marketing, creators have the potential to make huge companies.
A thread on what we're doing with @JamPad_hq
This isn't simply the money from influencer marketing, creators have the potential to make huge companies.
A thread on what we're doing with @JamPad_hq
Creators are renting infrastructure from platforms to build and own goodwill.
This is the process that turns YouTube, TikTok, and twitch into a legitimate marketing channel.
The world thinks of channels first, not creators - this is about to change.
This is the process that turns YouTube, TikTok, and twitch into a legitimate marketing channel.
The world thinks of channels first, not creators - this is about to change.
@JamesSkylor's tweet about the business a creator is building is on point
https://twitter.com/JamesSkylor/status/1351537399206187016?s=20
With owned relationships and a society/economy of creators, they're amassing influence and power.
@JamPad_hq is adding capital.
https://twitter.com/JamesSkylor/status/1351537399206187016?s=20
With owned relationships and a society/economy of creators, they're amassing influence and power.
@JamPad_hq is adding capital.
@MrBeastYT launched a restaurant chain
@TheRock built a tequila brand
@VancityReynolds owns a mobile provider
These creators added their goodwill to an operation with proven unit economics.
@TheRock built a tequila brand
@VancityReynolds owns a mobile provider
These creators added their goodwill to an operation with proven unit economics.
So what's @JamPad_hq doing exactly?
Getting creators to the stage where they can execute on a large business idea
and
Helping creators launch and run these businesses.
Getting creators to the stage where they can execute on a large business idea
and
Helping creators launch and run these businesses.
There's somewhat of a creator "path to success"
audience building --> trust ---> monetization ---> ownership.
We're helping creators in the monetization + ownership stages for now.
audience building --> trust ---> monetization ---> ownership.
We're helping creators in the monetization + ownership stages for now.
Why is this the right time?
The competitive landscape is changing.
Creators now have valuable assets and have been given pretty outrageous terms for management + business advisory.
The competitive landscape is changing.
Creators now have valuable assets and have been given pretty outrageous terms for management + business advisory.
There's opportunities for better execution and treatment for creators + the brands that work with them.
For now, toss @JamesSkylor and I a follow to stay up to date or DM to get involved.
For now, toss @JamesSkylor and I a follow to stay up to date or DM to get involved.
Hopefully will be talking about this more on Clubhouse soon.
@ljin18
@JorienEvans
@AmandaMGoetz
@KatColeATL
Interested?
@ljin18
@JorienEvans
@AmandaMGoetz
@KatColeATL
Interested?
