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Interesting stat, which I just looked up.
Average emails I need to send in order to book a podcast guest directly: 3.
Average emails I need to send in order to book a podcast guest who has an (or a team of) assistants: 19.
Average emails I need to send in order to book a podcast guest directly: 3.
Average emails I need to send in order to book a podcast guest who has an (or a team of) assistants: 19.
Guests with assistants re-schedule ~1/3 of the time, while guests w/o assistants ~1/8 of the time.
Guests w/o assistants get on average 10-20% more listens per episode.
I won't confirm or deny but I doubt you could guess over 50% right which ones use/don't use assistants.
Guests w/o assistants get on average 10-20% more listens per episode.
I won't confirm or deny but I doubt you could guess over 50% right which ones use/don't use assistants.
More context:
A lot of assistants spend effort and energy confirming, re-confirming, rebooking, asking questions that have already been answered.
A lot of people that I book direct have assistants, I just never see them. That means they use them differently.
A lot of assistants spend effort and energy confirming, re-confirming, rebooking, asking questions that have already been answered.
A lot of people that I book direct have assistants, I just never see them. That means they use them differently.
There is a lesson here for organizations.
The numbers above include extreme outliers. Removing those moves the delta to 3 and ~12.
I started a policy of just politely walking away at 25 last summer, which prompted some hilarious responses along the lines of 'WHAT? How do i tell my boss?'
I'm moving to 15 as of today.
I started a policy of just politely walking away at 25 last summer, which prompted some hilarious responses along the lines of 'WHAT? How do i tell my boss?'
I'm moving to 15 as of today.
Sorry ... One more fun fact.
It's not a law but guests w/o assistants as the intermediary tend to be MORE successful.
It's not a law but guests w/o assistants as the intermediary tend to be MORE successful.
