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THREAD | A period of change across media, marketing and tech has left the industry with burning questions at the outset of 2021.
Here, Adweek's editors break down where we were before the pandemic, where we are now and where we’re going. #Outlook2021 https://adweek.it/3bKw5IK
Here, Adweek's editors break down where we were before the pandemic, where we are now and where we’re going. #Outlook2021 https://adweek.it/3bKw5IK
This year’s shifts in the television landscape might not be as seismic as those that occurred in 2020, but the transformation has just begun. #Outlook2021 https://adweek.it/2LBPAZu
Apple and Google's vice-like grip on the wider digital media landscape means the future of the ad tech sector is intertwined with the fate of Big Tech. #Outlook2021 https://adweek.it/38TBdbI
As we charge into 2021, there isn’t a sense of what one would call 'calm,' but agencies have a better handle on where they need to go. #Outlook2021 https://adweek.it/35RUrws
CMOs started the year with a focus on the consumer—creating more personalized experiences for them, providing them with a variety of ways to access their brands, and standing up for causes and issues they believe in. #Outlook2021 https://adweek.it/39GOWSp
An industry that had subsisted for decades on in-person production suddenly became a sprawling constellation of separate parts. 2020 was a year of adaptation, but not many will conclude that production can be 100% remote going forward. #Outlook2021 https://adweek.it/3io3DOd
The question for media in 2020 is how the industry will remain agile, especially since major players are wrestling with the same predicament they’ve had since last March, namely how to forecast in an era of uncertainty. #Outlook2021 https://adweek.it/2XVizdb
