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Kicking off a week full of inspiration and training events with the @YouGov webinar on the technology industry: very curious to hear their overview on early adopters and what’s happening around the world.
#SwitchedOn
#SwitchedOn
Interestingly, there is a sharp gender-based skew in terms in terms of smart speakers adoption: men are way more likely to get them some compared to women! It would be great to understand why is that...?
In France this is even more stark of a split than in the UK, for instance.
In France this is even more stark of a split than in the UK, for instance.
Looking at home connectivity instead, since the pandemic begun broadband satisfaction has predictably decreased in perception: people have started paying more attention and noticing more things staying at home!
And we’d add - just ask to whoever also has kids at home!!
And we’d add - just ask to whoever also has kids at home!!
When it comes to 5G adoption there are a fair few things to learn. Fascinating though is the correlation with iPhone users: they’re more likely to get 5G compared to other brands’ users.
2020 has also brought along a rise in consideration in purchasing an Apple Watch.
Here at Bricolage we are guilty as well, not just Apple but trackers in general
Here at Bricolage we are guilty as well, not just Apple but trackers in general
To conclude, pandemic and the recession have obviously hit every country’s economy and yet people will still spend.
What they spend money on, and what will last is a whole different story still to be seen.
Thanks @YouGov for the #SwitchedOn overview
What they spend money on, and what will last is a whole different story still to be seen.
Thanks @YouGov for the #SwitchedOn overview
