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From systematically planned PR stunts—false stories around a scene in Padmaavat, which was never part of the film for a violent reaction—to tactfully adding scenes depicting Hinduism in bad light—to even planning attacks on themselves—it’s a very old publicity game. (1/7)
After hurting sentiments of a majority, they purposely laugh over it in public, hoping to get a bigger reaction.
They always get way with an apology. You won’t believe but most of the times such apologies are drafted right from the pre-prod stage. (2/7)
They always get way with an apology. You won’t believe but most of the times such apologies are drafted right from the pre-prod stage. (2/7)
The PR team picks out few scenes, first gets a paid squad to go abusive against those scenes or images, then create stories around it.
The biggest weakness of the PR is managing an organic protest. Till date they’re used to ‘paid’ gimmicks. (3/7)
The biggest weakness of the PR is managing an organic protest. Till date they’re used to ‘paid’ gimmicks. (3/7)
But now the game has changed. The Justice for SSR movement has changed it all.
Years ago ex-Chairman of CBFC, Pahalaj Nihalani had told me about strict penalties and rules for OTTs during a meeting about the digital future of films. (4/7)
Years ago ex-Chairman of CBFC, Pahalaj Nihalani had told me about strict penalties and rules for OTTs during a meeting about the digital future of films. (4/7)
Only solution to this menace is strict action like—deplatforming such OTTs for a certain period, withdrawal of the entire series, a time bound work ban on the actors/writers/directors involved in such works, along with heavy penalties. (5/7)
If no strict action is taken against the makers and distributors of Tandav, this cycle will go on and on.
They’ve years of practice in doing this, but what they don’t have is ‘a gimmick to handle an awakened, united voice’. (6/7)
They’ve years of practice in doing this, but what they don’t have is ‘a gimmick to handle an awakened, united voice’. (6/7)
They can buy few Twitter handles, top journos, top media houses, but how will they buy this awakened voice?
Their Tandav needs to end now. (7/7)
Their Tandav needs to end now. (7/7)
