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THREAD: I've helped 200+ startups grow their newsletters.
Email marketing tactics
Email marketing tactics
People reflexively ignore welcome emails after signup.
• Delay welcome emails by 45min to bypass this reflex
• Send the email from a person—not the business. Julian Shapiro is more human than http://Julian.com
• Use unique subjects:
Welcome
Grammerly = Bye Typos
• Delay welcome emails by 45min to bypass this reflex
• Send the email from a person—not the business. Julian Shapiro is more human than http://Julian.com
• Use unique subjects:
Welcome Grammerly = Bye Typos
Make it seamless to refer
• Remind readers at the end of each issue that they can refer others. Include a link.
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
• Remind readers at the end of each issue that they can refer others. Include a link.
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
SEO can be a vanity metric if it doesn't convert to leads.
• Offer readers quizzes to identify the best products for them. Require an email to see results.
• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.
• Offer readers quizzes to identify the best products for them. Require an email to see results.
• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.
When pitching your newsletter on your site:
• Show a sample issue on the page. Prove how high quality your content is.
• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.
• Show a sample issue on the page. Prove how high quality your content is.
• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.
For some startups, non-payment causes up to 50% of churn.
• When a card fails, retry it. 20% of payments are resolved on attempt #2.
• No work? Email customers a mobile-friendly link w/ no password needed to update the card.
• No response? Send an SMS
• When a card fails, retry it. 20% of payments are resolved on attempt #2.
• No work? Email customers a mobile-friendly link w/ no password needed to update the card.
• No response? Send an SMS
I ran a Twitter poll asking what percentage of the newsletters people subscribe to do they get fatigued of.
Answer? 80%.
Suggestion: Consider sending fewer emails. Make each really count.
Answer? 80%.
Suggestion: Consider sending fewer emails. Make each really count.
After newsletter signup, send subscribers a sample issue:
Piece together your best content from past issues into a super-issue.
This gets them anticipating your next issue, and it makes them less likely to insta-unsubscribe once they get it.
Piece together your best content from past issues into a super-issue.
This gets them anticipating your next issue, and it makes them less likely to insta-unsubscribe once they get it.
Make emails fun—not just educational.
Consider injecting a few memes, jokes, or interesting links from around the web.
Give readers a dopamine hit upon opening your email.
Consider injecting a few memes, jokes, or interesting links from around the web.
Give readers a dopamine hit upon opening your email.
When pitching Twitter followers to become newsletter subscribers, two ideas:
• Obvious: Link in your bio.
• Less obvious: Cut a tweet thread short and tell people to subscribe for the rest of the thread's insights.
• Obvious: Link in your bio.
• Less obvious: Cut a tweet thread short and tell people to subscribe for the rest of the thread's insights.
Recap:
• Make referring seamless.
• Consider sending fewer emails.
• Send a super-issue upon signup.
Follow for more fun growth tactics: https://twitter.com/Julian/status/1347026898941927424
• Make referring seamless.
• Consider sending fewer emails.
• Send a super-issue upon signup.
Follow for more fun growth tactics: https://twitter.com/Julian/status/1347026898941927424
