We talked about great American designers but I don’t think we talk about the impact hip-hop and Black culture had on the success of Ralph Lauren especially the Lo Lifes — and what that meant for the brand globally: https://twitter.com/bibbygregory/status/1351241931767099403
We talked about great American designers but I don’t think we talk about the impact hip-hop and Black culture had on the success of Ralph Lauren especially the Lo Lifes — and what that meant for the brand globally: https://twitter.com/bibbygregory/status/1351241931767099403
We talked about great American designers but I don’t think we talk about the impact hip-hop and Black culture had on the success of Ralph Lauren especially the Lo Lifes — and what that meant for the brand globally: https://twitter.com/bibbygregory/status/1351241931767099403
During the late 80s and throughout the 90s Polo Ralph Lauren became a cultural phenomenon — the Lo Lifes were at the helm:
During the late 80s and throughout the 90s Polo Ralph Lauren became a cultural phenomenon — the Lo Lifes were at the helm:
During the late 80s and throughout the 90s Polo Ralph Lauren became a cultural phenomenon — the Lo Lifes were at the helm:
Founded by Thirstin Howl the 3rd and Rack-Lo the group created one of the most endearing subcultures of fashion and hip-hop:
The Lo Lifes were a group of teenagers from Brooklyn (Crown Heights and Brownsville ). Their goal was to accumulate as much Polo as possible and by any means:
The Lo Lifes were a group of teenagers from Brooklyn (Crown Heights and Brownsville ). Their goal was to accumulate as much Polo as possible and by any means:
The Lo Lifes were a group of teenagers from Brooklyn (Crown Heights and Brownsville ). Their goal was to accumulate as much Polo as possible and by any means:
“Dressing in the best of garments gave us a temporary escape from the cruel world as we knew it. It allowed us to dream. We wore the same things millionaires were wearing. It gave us a sense of pride, a sense of value. We looked like the millionaires of the hood.”— Rack-Lo
“The attraction to boost Ralph Lauren — it was just his turn to get stolen...he was just part of our evolution of all the things we were already doing.” — Thirstin Howell the 3rd
“The attraction to boost Ralph Lauren — it was just his turn to get stolen...he was just part of our evolution of all the things we were already doing.” — Thirstin Howell the 3rd
“The attraction to boost Ralph Lauren — it was just his turn to get stolen...he was just part of our evolution of all the things we were already doing.” — Thirstin Howell the 3rd
“The attraction to boost Ralph Lauren — it was just his turn to get stolen...he was just part of our evolution of all the things we were already doing.” — Thirstin Howell the 3rd
Many saw the Lo Lifes as criminals but to the people who knew them they were inspirational and aspirational:
Many saw the Lo Lifes as criminals but to the people who knew them they were inspirational and aspirational:
Many saw the Lo Lifes as criminals but to the people who knew them they were inspirational and aspirational:
When we talk about fashion and it’s various subcultures I think they’ve been the most influential when it comes to modern day fashion and the reach of Black culture.
Beginning in Brooklyn and spreading all over the world. The Lo-life story spread globally. Black people took Ralph Lauren and gave it context and culture.
Scans from a 1998 article from Hip-Hop magazine Stress:
Scans from a 1998 article from Hip-Hop magazine Stress:
Scans from a 1998 article from Hip-Hop magazine Stress:
Scans from a 1998 article from Hip-Hop magazine Stress:
Scans from a 1998 article from Hip-Hop magazine Stress:
“We were like fight club meets the runway.” — Thristin Howell the 3rd
“We were like fight club meets the runway.” — Thristin Howell the 3rd
“We were like fight club meets the runway.” — Thristin Howell the 3rd
“We were like fight club meets the runway.” — Thristin Howell the 3rd
You can follow @bibbygregory.
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