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As one of my podcasts approaches 1.5m downloads and the the other 50,000, I thought I'd share a few things that I've learnt over the past 3 years on building a successful podcast 
1) ๐๐จ๐ฌ๐ญ๐ฌ ๐๐ง๐ ๐ ๐ฎ๐๐ฌ๐ญ๐ฌ > ๐๐จ๐ง๐ญ๐๐ง๐ญ
If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.
If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.
Podcasts are intimate. You build relationships with your audience, and a community if they cross pollinate. Your audience feels like they know you, the host, more than you realise.
2) ๐/๐๐ ๐๐ฎ๐๐ข๐จ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ
To the naked ear, your audience can't tell the difference between 10/10 audio and 8/10 audio. The content is more important. If it's gripping and good people will stick around even if the audio quality is average.
To the naked ear, your audience can't tell the difference between 10/10 audio and 8/10 audio. The content is more important. If it's gripping and good people will stick around even if the audio quality is average.
Buying nice football boots when you're no good doesn't make much sense. Start with getting the content right, get your audio up to a decently produced level and then build from there.
3) ๐๐'๐ซ๐ ๐๐ซ๐๐๐ญ๐ฎ๐ซ๐๐ฌ ๐จ๐ ๐ก๐๐๐ข๐ญ
Be consistent with your distribution whether it's a day of the week, or consistently after an event. Podcasts are audio on demand, but most podcasts retain listeners by becoming part of their weekly routine.
Be consistent with your distribution whether it's a day of the week, or consistently after an event. Podcasts are audio on demand, but most podcasts retain listeners by becoming part of their weekly routine.
4) ๐๐ง๐๐ก๐จ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ
Use your latest episode as an anchor piece on your social media profiles/website. Everything you do post launch, should be done with an aim to draw as many impressions to your pinned anchor piece of content as possible.
Use your latest episode as an anchor piece on your social media profiles/website. Everything you do post launch, should be done with an aim to draw as many impressions to your pinned anchor piece of content as possible.
5) ๐๐๐ฏ๐๐ซ๐๐ ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ
If someone takes their time to reach out and tell you they enjoy your show, ask for something back. Ask them to review your show and share your latest episode. Getting an audience is one thing, generating growth through them is another.
If someone takes their time to reach out and tell you they enjoy your show, ask for something back. Ask them to review your show and share your latest episode. Getting an audience is one thing, generating growth through them is another.
6) ๐๐ฌ๐ ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌ
Some of us have our attention grabbed by visuals. Use graphics and social cards whenever you post your show. The impression and link click rates are often a lot higher and it also shows your podcast to be something that is 'more than audio'.
Some of us have our attention grabbed by visuals. Use graphics and social cards whenever you post your show. The impression and link click rates are often a lot higher and it also shows your podcast to be something that is 'more than audio'.
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