Read on Twitter
Hardest part of the media manager role is not necessarily dealing with the media, it’s juggling all the different internal opinions on how to do it ... https://twitter.com/kieronturner/status/1350991106251640835
CEO, coach, players, chairperson, footy manager, fitness coach, assistant coaches, medical staff, executive team, membership, corporate etc etc all get involved at different times and can have strong views
The players are the key group with so many different personalities and attitudes but the coach has to lead the way or else it’s a nightmare
When I started at @Adelaide_FC you were dealing with strong-willed footy people like Neil Craig, John Reid, Steven Trigg, Bill Sanders and Phil Harper and also players including Roo, Goodwin, Burton, McLeod, Hart, Edwards etc
Wow
but what a range of options 
Wow
but what a range of options
You also need to juggle the demands of elite level sport - when careers on the line - with the bigger picture of dealing with members and supporters, broadcasters and the media who are directly or indirectly paying everyone’s wages
Most challenging comms period for me at @Adelaide_FC was the Tippett disaster at end of 2012
People msking comms decisions involving themselves, with lawyers, managers, AFL and lots of leaking going on, was not a pleasant mix
People msking comms decisions involving themselves, with lawyers, managers, AFL and lots of leaking going on, was not a pleasant mix
Moral of the thread is that a communications person should be aware or involved in key decision making, not just told the decision made by bosses, executive, accountants, lawyers and others and left to deal with it
