$DOCU

A long thread about DocuSign🚀

We will come by:

👉 Facts
👉 Competitors
👉 TAM and future
👉 Statements
👉 And a lot more!

ARE YOU READY?🥳
1/x Facts

👉 Founded: 2003
👉 HQ: San Francisco, USA
👉800K customers
👉Employees: +3900
👉+400(!) open positions
👉Used in +180 countries
👉IPO: 2018
2/x Description

"...DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements... DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time.”
3/x Product categories

👉 eSignature
👉 CLM
👉 Insight/analytics
👉 Notary
👉 Payments
4/x Early investors

đź’˛ Ignition Partners
đź’˛ Frazier Technology Ventures
đź’˛ Sigma Partners
đź’˛ Kleiner Perkins Caufield & Byers

Total funding before IPO was around $530Mđź’¸
6/x Financials

Total revenue was $382.9 million, an increase of 53% year-over-year.

Subscription revenue was $366.6 million, an increase of 54% year-over-year.

Billings were $440.4 million, an increase of 63% year-over-year.
7/x Financials

In Q2, revenue from sources outside the U.S. ticked up to 19% of revenue, from 18% in Q1. For Q3, international reached 20% of total revenue.

Q3, international revenue hit $76M, for 77% YoY growth. This growth rate is up from 59% in Q2 and 46% in Q1.
8/x From earning call

CEO talked about international expansion moving beyond DocuSign’s “core 8”. Currently, the “core 8” consist of the US, UK/Ireland, Canada, Australia/New Z., Germany, France, Brazil, and Japan. DocuSign has invested people, and sales support directly here.
9/x Acquisitions

đź’˛ Spring CM, 2018
đź’˛ Seal Software, 2020
đź’˛ Liveoak, 2020

And then 4 Acquisitions before 2016, totally: 7 Acquisitions.
10/x TAM

The market is huge. The company itself sizing eSignature at $25B and all the tooling around contract lifecycle management (CLM) at another $25B. Total $50B TAM. With Notary the market for third-party notary is large and has been estimated at $30B annuallyđź’°
11/x Costumerbase (based on Q3)

Total customer count increased to 822K at the end of Q3, representing 46% growth. 749K customers at the end of Q2, which had 39% growth.

DocuSign has added significantly more total customers in the three quarters of this year over last year.
12/x Costumerbase (based on Q3)

They added 73k new customers in Q3, 88k in Q2, and 68k in Q1.

Enterprise and Commercial customers (which represent those with over 10 employees and landed outside of the self-serve channel) grew by 14k to 113k total in Q3 for 64% growth.
13/x Trusted by the biggest

DocuSign is of course of the big players, which already attract the other big players🚀

• 7 of the top 10 global technology companies.
• 18 of the top 20 global pharmaceutical companies.
• 10 of the top 15 global financial services companies.
14/x I am a customer

In our companies, we sign a lot (!) of contracts🚀 We are born digital, so we have hands-on experience on this topic. We have been on Contractbook, PandaDoc, and now Docusign.

We have been at Docusign for quite some time, and we love it🥳
15/ Competitors

First of all, we should not undervalue the competition in this market – It seems like $DOCU catch all the attention. It not that black/white, but there are real (!) competition out there.

Hellosign > Bought by Dropbox
Contractbook > Backed by Google VC-fund
16/x Competitors

PandaDoc ($51M in funding)
AdobeSign (says it all: Own by Adobe)
Solutions developed inhouse at law firms (no one big, but a lot have their own solutions)

Danish people will also say Penneo, but it is too small.
17/x Ownership

👉 1,76% held by insiders.
👉 75,3% held by Institutions
👉 4.28% short.

Very low shares hold by insiders, but that’s probably a mix of the 18 years in business, several rounds, IPO, etc. But I still think it is too low.

Ark ETF is buying up.
18/x Earnings call

“is the #1 player in the eSignature market. And we're #1 by a lot. We spend more in R&D than the next eSignature player has in revenue.”

“ In Q3, we had 122% dollar net retention rate with customers. And so we saw kind of expansion within existing customers.”
19/x Random

Placed at #15 best workplace in 2021 by GlassDoor. Rank #3 in 2020. Been on the top 100 list 5 years straight.

18 analystsfollow §DOCU: 5 strong buys, 7 strong buys, 6 hold.
20/x Comments

$DOCU is not a Covid-stock (but got the acceleration by it), it is a digitalization-stock, so it will ride with the megatrend the next decade.

Longterm-investment.
21/x comments

They are really clear about their mission to become number 1. They really have the eyes on the ball. With only 3 Acquisitions in the last 5 years, they are quite “anti-hyperscale” in the mentality. They are scaling within the company instead of buying growth.
22/x comments

When I discuss and talk to people about $DOCU, we always talk about it in a “smaller”-way. It is first now, I actually saw how crazy big this company is (both in size, customers, revenue, etc.).

The company is going places with the size of it!
23/x comments

They have already made industry solutions for real estate, mortgage, etc. But they need to continue to this because otherwise, we will see competitors go niche and win the individual sectors (And $DOCU will “just” be a general thing).
24/x comments

With all the solutions in the sector, everyone needs to be aware of the sales price. It must not be a price-to-bottom battle. Otherwise, the margins will disappear for the whole sector🤥

Note: I never take a stand on the valuation or the stock price.
25/25

I will buy. No doubt. This is long-term. The company is great. It is riding on a megatrend. They innovate and develop.

I REALLY HOPE YOU ENJOY THIS ONE! Spend my Sunday on it🤣

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