4 years ago I found indiehackers, I remember it was 2017 because I emailed @csallen about a typo on his website.

I spent the next 4 years trying to make internet money on the side. Near 0 success

This past week I made $544 on the internet.

What I've learned 👇🏼
If you don't show it to customers you can't get customers.

Rough timeline on how I used to make products:
- Day 1 Idea
- Day 2-100 work on idea
- Day 101 Post the idea on reddit or cold email people
- Day 130-145ish lose all hope in idea and start a new one
Don't build for an audience you don't enjoy talking to.

I spent most of 2019/2020 building software tools for contractors. I used to be in the trades. I thought it'd be a good fit.

Turns out, I really don't enjoy trying to convince contractors of the benefits of technology.
I've always wanted to build things for developers but thought the industry was too competitive.

Turns out, if you know an audience, and know where that audience hangs out online, it's a lot easier to get user feedback and improve your products.
It's easier to start a one-time sale business than a SaaS. My ultimate goal is still to have a SaaS business but man has it been so encouraging to have some revenue!

Not to mention that the revenue will help me accomplish more goals in of itself.
Move fast. Faster than that. Move at an unreasonable speed. You can iterate on your ideas and find something that resonates with customers if you move faster.

Re-use components. Leverage tools like @tailwindui and @render to make things look nice and to ship them fast.
If you're the type, build in public. Helpful to me to document my journey and get advice from so many incredible entrepreneurs during this time.

I share everything most things about my business.

Execution is a competitive advantage, not information.
Make it fun. There's no way I would've kept at it for 4 years if I put pressure on myself to succeed no matter what.

I knew that given enough time, I could iterate my way towards some small successes and potentially grow it from there.

I enjoy this :)
You can follow @KennethCassel.
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