"Universities [] act [] like businesses, competing to attract the highest number of students and the income that comes with them, as well as maximising their revenue from other sources and reducing their costs. They market and advertise and pay high salaries to senior executives"
“A lot of students have realised that we really are being exploited for profit,”

So are lecturers and teaching assistants whose role has been relegated to sellers, policy implementers and funding procures.
"Cameron’s government also made a profound change to the way universities receive funding: whereas previously most came from government funding councils, it would now come attached to each student they admitted. More students meant more money."
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Indeed! Students have been objectified as units of profits, lured by the illusion of being regarded as clients to be satisfied and paid off with flashy commodities and petty trinkets.
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