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I've seen and interviewed a ton of people and studios of every size who got lucky once or twice, assumed it turned out great because of their inherent goodness, and not because of timing, different way a market worked, luck, specific team, and state of mind they are no longer in. https://twitter.com/jesawyer/status/1350497293993078785
When any person or studio does something that is a top of charts success, it leads to:
-pressure to exceed it (which is unlikely, and unhelpful)
-cargo cult mimicking what they did last time, including things done badly
-loss of "let's prove ourselves!" humility they used to have
-pressure to exceed it (which is unlikely, and unhelpful)
-cargo cult mimicking what they did last time, including things done badly
-loss of "let's prove ourselves!" humility they used to have
Secondary factor in these cases, at huge companies especially, is many people who made the magic happen before, but were under compensated, under appreciated, not promoted, use that success as their ticket to get elsewhere. New people come in. Same brand, but not the same people.
Which often is lost on consumers since people who do the interviews are at the top, speaking from stage are directors, who profited most from it were C-suite. They chalk it up to their own genius. People who actually developed, designed, and crafted everything? Invisibly replaced
