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How to Write persuasively The ability to write so others read and act has long been a mystery.
Here's what I've learned that you can benefit from today
THREAD
1/19
The first thing you need to decide is
What is your big idea?
You focus on one thing per text. The single thing you want the reader to learn or do.
If something doesn't align with the big idea, it shouldn't be in the copy.
2/19
What is your big idea?
You focus on one thing per text. The single thing you want the reader to learn or do.
If something doesn't align with the big idea, it shouldn't be in the copy.
2/19
The next part is the structure of the copy
Every piece you write has the same three sections:
- Opening
- Points
- Closing
If something doesn't fit in any of these parts, cut it out!
The opening is the most important. The first line is the salesperson for the rest of the text
Every piece you write has the same three sections:
- Opening
- Points
- Closing
If something doesn't fit in any of these parts, cut it out!
The opening is the most important. The first line is the salesperson for the rest of the text
To understand the three sections is important
The hook in the first line is what makes people read it
The structured keypoints is how people understand your message
The closing is how you get them to follow your big idea.
4/19
The hook in the first line is what makes people read it
The structured keypoints is how people understand your message
The closing is how you get them to follow your big idea.
4/19
Now to the copy itself
The most important thing is that the reader can visualize the text
As the text flows through the eyes, there must be a movie in the mind as well
The words should not raise any questions, it's clear and it flows easily
If flow stops, questions arise
5/
The most important thing is that the reader can visualize the text
As the text flows through the eyes, there must be a movie in the mind as well
The words should not raise any questions, it's clear and it flows easily
If flow stops, questions arise
5/
The Three Different benefits:
1. The practical impact
2. The emotional impact
3. The financial impact
Make sure to emphasize them all in the points.
The reader must want to follow the path you've created for them
6/19
1. The practical impact
2. The emotional impact
3. The financial impact
Make sure to emphasize them all in the points.
The reader must want to follow the path you've created for them
6/19
Don't write what it's NOT, say what it is
There is a big difference there!
In fact, Stop using negative words all together.
No:
Not
Don't
Can't
Won't
Shouldn't
The subconsious overlooks those words and the message gets twisted
7/19
There is a big difference there!
In fact, Stop using negative words all together.
No:
Not
Don't
Can't
Won't
Shouldn't
The subconsious overlooks those words and the message gets twisted
7/19
When writing on social media, write short sentences
Break up sentences instead of throwing in words like:
> And
> Or
> Because
Every sentence is a paragraph of its own
8/19
Break up sentences instead of throwing in words like:
> And
> Or
> Because
Every sentence is a paragraph of its own
8/19
Words to Use as Little as Possible:
- Weak verbs - Verbs that needs an Adverb to explain
- Adverbs - Words that give meaning to verbs
- Words you can't visualize - As "impactful"
- Prepositions - Max three per sentence.
- But - Last sentence get unclear
- Can - it's hypothetical
- Weak verbs - Verbs that needs an Adverb to explain
- Adverbs - Words that give meaning to verbs
- Words you can't visualize - As "impactful"
- Prepositions - Max three per sentence.
- But - Last sentence get unclear
- Can - it's hypothetical
Every word must do as heavy lifting as possible to provide insight.
At the same time it must flow like a river
Every sentence leads to the next and the eyes follow with ease like a slinky going down the stairs
Remove any text that doesn’t move the message forward
10/19
At the same time it must flow like a river
Every sentence leads to the next and the eyes follow with ease like a slinky going down the stairs
Remove any text that doesn’t move the message forward
10/19
Remove any echoes and repetitions.
Echo is when you’re saying the same thought over and over with different words.
Repetition is using the same word over and over.
Both are killing your flow and makes the text into a swamp instead of a river
11/19
Echo is when you’re saying the same thought over and over with different words.
Repetition is using the same word over and over.
Both are killing your flow and makes the text into a swamp instead of a river
11/19
Explain every step
It's hard to follow along if you stop talking about something and brings it up again several paragraphs later.
Write what the reader needs to know in the order they need to know it.
Think like a GPS.
You show where you are and where you're going.
12/19
It's hard to follow along if you stop talking about something and brings it up again several paragraphs later.
Write what the reader needs to know in the order they need to know it.
Think like a GPS.
You show where you are and where you're going.
12/19
The reader must understand WHY they need what you're selling
But
Before the reader can realize they need something, they need to belive that they need it.
For that,
You must know that the product is right for the audience
13/19
But
Before the reader can realize they need something, they need to belive that they need it.
For that,
You must know that the product is right for the audience
13/19
Now who is the audience?
Would they understand the references you are making?
Are the words to hard?
To easy?
Do you need to explain basics or not?
One of the worst things you can do is to insult their intelligence by overexplaining
14/19
Would they understand the references you are making?
Are the words to hard?
To easy?
Do you need to explain basics or not?
One of the worst things you can do is to insult their intelligence by overexplaining
14/19
What broken beliefs do the audience have?
For maximal persuasion you need to make sure you’re dealing with broken belifs that your buyer has
Do they have trust issues?
Then you need to talk about that
You know you are creditable but do they know?
15/19
For maximal persuasion you need to make sure you’re dealing with broken belifs that your buyer has
Do they have trust issues?
Then you need to talk about that
You know you are creditable but do they know?
15/19
Now I can write 100s of tweets about this
I just finished writing 27 pages of notes for The Best Way to Say It by @JoshuaLisec
It's one of the most increadable courses I've done and it makes writing seem so easy
He shows you how to follow his 2-step workflow cheat sheet
16/
I just finished writing 27 pages of notes for The Best Way to Say It by @JoshuaLisec
It's one of the most increadable courses I've done and it makes writing seem so easy
He shows you how to follow his 2-step workflow cheat sheet
16/
The sheet is the whole structure and you can implement it straight away.
In these tweets I've shown you a piece of the blueprint, a simple overview
But to understand how to connect the dots and create a masterpiece copy
You need to learn from him instead.
17/19
In these tweets I've shown you a piece of the blueprint, a simple overview
But to understand how to connect the dots and create a masterpiece copy
You need to learn from him instead.
17/19
But first of all
Here's our review of the course:
*not an affiliate link* https://ensuregrowth.com/product/the-best-way-to-say-it/
Here's our review of the course:
*not an affiliate link* https://ensuregrowth.com/product/the-best-way-to-say-it/
If you DGAF about our review and just want to see the product
Here's our partner link to that: https://gumroad.com/a/509736051/hRula
Here's our partner link to that: https://gumroad.com/a/509736051/hRula
If you've gotten something valuable from this thread
Retweet the first tweet here
https://twitter.com/EnsureGrowth/status/1350581428728291337?s=20
Retweet the first tweet here
https://twitter.com/EnsureGrowth/status/1350581428728291337?s=20
