Full Disclosure: Caan Berry, Paul Spry (Geeks Toy) & Paul Iverson

THE NOT SO HIDDEN AGENDA

Lifting the lid.
Over the past month or so, the TL has been filled with a relentless back and forth between a small subset of BetFair affiliated “traders”/gurus/software provider and the Football Index community.
What seemed to have begun as an initial, curious exploration into the Football Index product (by a one Caan Berry) has now been exposed as something altogether different with a clear, alternative collective motive.
This thread exposes this, addressing why such negative review, scaremongering has been voiced by these three individuals.
It’s worth highlighting, many of the community are users of both platforms and the blueprinted smearing from said three individuals is no representation of BetFair or their wider community. Just three with different skin in the game.
This is not a Football Index vs BetFair war of words.
Since the initial video produced by Caan Berry reviewing Football Index was released - a seemingly exploratory (albeit contentious and often factly incorrect) review - the intrinsic motive is clear.
Football Index provides a clear competitor to their Betfair affiliated revenue streams, revenue streams that are at risk for each through the migration of BetFair customers across to Football Index.

Unlike general traders not tied down to a specific platform - their interest are
The UK gambling sector has seen a rise of alternative gambling products which now pose threat to the near monopoly BetFair Exchange operated under (for products of its nature). Football Index’s move to Order Books meant that line between the two rapidly became even thinner.
It’s clear – too thin for these three.
Caan Berry:
The self-confessed BetFair guru. Offering education subscriptions, Betfair Author, Betfair video content, blog and live appearances.
Geeks Toy (Paul Spry):
Owner/programmer of the BetFair subsidiary trading software Geeks Toy. Revenue from software subscriptions.
Paul Iverson:
BetFair pro-Cricket trader. Live BetFair affiliated appearances. Paid BetFair trading courses.
On first glances, three independent traders voicing opinions on another gambling platform. Not so. This thread exposes why.

Firstly, all have an affiliation with subsidiary products that they sell, specifically for BetFair Exchange.
Operating within a tight circle of limited competition over the period of a decade. But more intriguing than that – they all hold interlinked financial interests.

Software, trading courses, books etc.
Paul Spry owner of the BetFair trading software has been working with Caan Berry to promote his software for years, as such Caan highly likely has vested interests via referrals, commission. The software charges monthly subscription fees – listed extensively on Caan's site.
GeeksToy is registered under the trading name Talented Mavericks Limited (04872848) in operation since 2003.
Caan Berry has his BetFair related subsidiary offerings held under the registered company of Sports Investments (UK) Limited (09195503) Through this business Caan operates his video courses, books etc. specifically around BetFair trading education services.
However, the relationship is even more entwined. Beyond the collaboration to sell and promote Paul Spry’s BetFair specific software. Caan and Spry entered into a direct joint venture in May 2019, both listed as directors called Sports Mavericks Limited (11997534)
This joint venture is used to sell a Matched Betting product. For use on the traditional bookies - one of which Football Index is not, and thus provides competition for this.
It's clear that amongst both Geekstoy and Caan's subsidiary products the question of Football Index has become more prominent. An alternative neither have vested interests in.

Caan openly admitted he has received many questions regarding Football Index on his video.
Caan and Paul Spry are no stranger to accusations of aggressive, anti-competitive tactics utilising slander and online abuse with history to show this - and reference other posts online.
Tactics more aligned to that of an aggressive, solar panel salesperson... which ironically, is what Caan was for 9 months in 2015.

Listed as a Sales Director on companies house.

His scaremongering activities are no reflection on his previous employer it is worth pointing out.
Mark Iverson’s financial interests align with the fact that he sells a Betfair Cricket Trading guide via Cann’s website for £45 a piece.

Mark Iverson has attended and presented at many BetFair events alongside the likes of Caan himself.

Picture building yet?
However, this unified approach by at the least Caan and Paul Spry is not a new tactic, behaviour aimed at any competition that bodes a threat to their BetFair subsidiary offerings.
From a competing author, an individual promoting the use of software for BetFair other than that of Geekstoy.
Pretty strong claims. To openly track down someone’s address (most likely obtained from a subscription to their software) and then share this online with photos and full address details. Twitter proved less fruitful at finding this.
However, the BetFair community shared further insight into this....
Name and details covered for privacy. Tags placed by Paul Spry.

“Mummy and Daddy’s house.”
“Mr Caravan”
How are you placed to even sit at a table and discuss the concept of online bullying (at the very least) judging on previous accusations - and irrefutable proof?
So let’s get this right. ...
Whether Caan was involved or not in these malicious attacks stated by a BetFair subsidiary competitor – at the very least Caan associates himself through business ventures with an individual that will disclose private data, images of their street and derogatory remarks online?
It seems strange that the three protagonists, with vested interests in these subsidiary BetFair services have appeared on the scene jointly to attack a competing gambling platform...

All with interconnecting interests.
A platform that Paul Spry who has a vested interest in diminishing its takeup within the BetFair community due to his software being specifically utilised for BetFair trading has slandered to his own customer base.

Thus Football Index provides a potential loss of licences rev.
Caan Berry has then hosted this slander on his own website, the most recent written by Paul Spry, to scaremonger their oligopoly of BetFair subsidiary products.
Their motives are clear. They have deep invested interests, commercially and through a collective audience of BetFair specific businesses. Football Index provides a direct competitor for this – where their software, education subscriptions and the like are not transferable.
This is a smear campaign driven on financial gain. This is not generic traders providing unbiased reviews.
This thread is not intended to attack subsidiary gambling products, they have their place and provide immense value to communities when operating honestly.

However, the misleading, intentional slander attacking perceived competitors has no place.
The Football Index community is blessed with many trading services complementary to trader activity. No one has a problem with them earning from offering these services.

FIG
John Nellis

Football Index Edge
Index Gain

The list goes on.
What they aren't doing is provided slander of other betting platforms to their captive audience - or providing reviews on platforms they openly haven't used.

Or attacking competitors to the service they provide, such as the headline Performance Buzz data solutions in the market.
The BetFair subsidiary providers in the form of Caan, Paul Spry and Mark Iverson are scared. Scared that the sizeable foothold BetFair Exchange once had is reducing.

Scared that their affiliation to BetFair means their community will migrate to Football Index.
Slandering the concept and platform..

They are fully aware that collectively they lose their relevance and audience when BetFair isn't at the helm.

Scared gents?

In Mark Iverson's own words... (your agenda is transparent).
Behave yourselves, you're an embarrassment.

"End of thread".
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