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Wondering what it takes to be a #BrandStrategist? Read on!
Brand strategist could come from all sorts of backgrounds.
Some of them used to be #corporatestrategy consultants, some come from a #clientmanagement background, some move to consultancy from product / #brandmanagement. Finally, there are those who used to be researchers.
Some of them used to be #corporatestrategy consultants, some come from a #clientmanagement background, some move to consultancy from product / #brandmanagement. Finally, there are those who used to be researchers.
So, starting in any one of those fields should put you in the right path.
An MBA degree is quite common among strategists, even though it is not a necessity. However, that could certainly help you becoming a brand strategist.
An MBA degree is quite common among strategists, even though it is not a necessity. However, that could certainly help you becoming a brand strategist.
Among junior strategists at least five years of relevant experience is the norm.
Usually, senior strategists have at least 15 years of experience. Most of them specialize in a particular field such as B2B, CPG, luxury, place etc.
Usually, senior strategists have at least 15 years of experience. Most of them specialize in a particular field such as B2B, CPG, luxury, place etc.
Successful strategists have a few common characteristics:
First, they are solid analytical thinkers. They present in a persuasive manner. Facilitation skills is often overlooked. But these guys are excellent facilitators. And finally, few of them are insightful writers.
First, they are solid analytical thinkers. They present in a persuasive manner. Facilitation skills is often overlooked. But these guys are excellent facilitators. And finally, few of them are insightful writers.
If you want to be a brand strategist, get better at pattern recognition. Learn both strategy and design. If you enjoy reading a lot, this is a good position for you. If not, you may want to pursue different avenues.
In case you are a student, you might consider applying for a product manager or consumer insight manager position at a B2B or B2C company first.
Alternatively, you can gain business consulting or research experience and then move to this role.
Alternatively, you can gain business consulting or research experience and then move to this role.
For the full Q&A with me, @GunterSoydanbay, you can watch this 21-minute video and feel free to share your comments with us:
