Read on Twitter
Snapchat is paying out $1M a day to ppl who post viral videos to it's new TikTok-like feature, Spotlight.
I spoke to some of the users who have won big, making millions of dollars in just a couple weeks. https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
I spoke to some of the users who have won big, making millions of dollars in just a couple weeks. https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Cam Casey, a 19 year old TikTok star, made $3M on Snapchat in under 5 weeks. His roommate, Joey Rogoff, 21, also a TikTok star, made over $1M in the same time. They're just a couple of many raking in massive amounts of cash https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Unlike the TikTok creator fund, you don't have to opt into Snapchat's Spotlight program. One woman who works as an associate at Lowe's for $12.50/hr made half a million dollars for posting a viral video of her sister deep frying a turkey on Thanksgiving https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Katie Feeney, 18, a high school senior in Md., has earned over $1 million from Snapchat in the past two months, primarily from a video of herself spinning on a hoverboard. It's transformed her life and now she can afford to go to the college she wants https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Word has spread fast about Snapchat Spotlight's payments among teenagers & creators, creating a nationwide contest to go viral and win the "Snapchat lottery." Some teens are posting every 5 min the entire day, uploading hundreds of pieces of content a day https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
“Everyone is talking about Spotlight. It’s definitely very well known among all TikTokers and all social media influencers," said one 18 year old. "Making money is definitely a reason why a lot of high schoolers want to become social media influencers." https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Creators in LA are discussing opening Snapchat Spotlight collab houses and have had a with the company itself in January about sponsorship (Snapchat ultimately decided not to back one house over legal worries). https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
The amount of money people are earning overnight is insane. Anyone 16+ is eligible, but if you're under 18 your parents have to approve the payment from Snapchat https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Snap paying anyone who creates top content up to millions of $ is such a sharp pivot from how things were a few yrs ago. Here's a story I wrote in 2016 abt a meeting btw top Viners + the company asking for $1M to keep posting, they were told absolutely not https://www.mic.com/articles/157977/inside-the-secret-meeting-that-changed-the-fate-of-vine-forever
Five years later, it's a total 180, payment from a platform is expected. As @josephpalbanese said, TikTok "put all other platforms on notice." https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html
Here’s some key background and news from the biz side of Snap from @alexeheath to read alongside my story 
https://twitter.com/alexeheath/status/1349905499584532483
https://twitter.com/alexeheath/status/1349905499584532483
