A visual guide: 5 mistakes we all make when talking to customers 👇
Confirmation bias: Paying more attention to information that confirms your existing beliefs.
Confirmation bias: Paying more attention to information that confirms your existing beliefs.
Confirmation bias: Paying more attention to information that confirms your existing beliefs.
Leading: Giving away the answer you want to hear.
Selection bias: Talking to customers who don't represent your target.
Recency effect: Overemphasizing the most recent conversation you had.
Social desirability: Customers say what they think is "socially acceptable," not what they really feel.
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