Fonts in Super Bowl LV commercials. An ongoing thread đŸ§”

Starting with Pepsi. They’re not running a standalone spot in 2021, but ARE running a campaign in line with the big game. Helvetica? Nimbus? Not sure. The round tittle of the ‘?’ and kick of the ‘R’ are throwing me đŸ€”
The first Cheetos teaser ad just has one piece of type: a date. Set in Monstro Solid đŸ€·â€â™‚ïž
Vroom’s first spot uses ‘Vroom Sans’, a custom typeface by Pentagram that leans forwards and casts its thicc serifs backwards to elicit a sense of speed. It’s deliciously consistent across their ads (for now). First pic = Super Bowl ident. Other three = other ads.
Vroom’s first spot uses ‘Vroom Sans’, a custom typeface by Pentagram that leans forwards and casts its thicc serifs backwards to elicit a sense of speed. It’s deliciously consistent across their ads (for now). First pic = Super Bowl ident. Other three = other ads.
Vroom’s first spot uses ‘Vroom Sans’, a custom typeface by Pentagram that leans forwards and casts its thicc serifs backwards to elicit a sense of speed. It’s deliciously consistent across their ads (for now). First pic = Super Bowl ident. Other three = other ads.
Vroom’s first spot uses ‘Vroom Sans’, a custom typeface by Pentagram that leans forwards and casts its thicc serifs backwards to elicit a sense of speed. It’s deliciously consistent across their ads (for now). First pic = Super Bowl ident. Other three = other ads.
Vroom’s first spot uses ‘Vroom Sans’, a custom typeface by Pentagram that leans forwards and casts its thicc serifs backwards to elicit a sense of speed. It’s deliciously consistent across their ads (for now). First pic = Super Bowl ident. Other three = other ads.
Coca-Cola are joining Pepsi in sitting out the Super Bowl this year, so here’s a LIV ad.

Until 2017, Coca-Cola didn’t have a consistent typeface! đŸ˜± They used Gotham sometimes, Proxima Nova other times. Then they developed ‘TCCC Unity’ in-house. TCCC = ‘The Coca-Cola Company’.
Coca-Cola are joining Pepsi in sitting out the Super Bowl this year, so here’s a LIV ad.Until 2017, Coca-Cola didn’t have a consistent typeface! They used Gotham sometimes, Proxima Nova other times. Then they developed ‘TCCC Unity’ in-house. TCCC = ‘The Coca-Cola Company’.
Coca-Cola are joining Pepsi in sitting out the Super Bowl this year, so here’s a LIV ad.Until 2017, Coca-Cola didn’t have a consistent typeface! They used Gotham sometimes, Proxima Nova other times. Then they developed ‘TCCC Unity’ in-house. TCCC = ‘The Coca-Cola Company’.
No ident typography in Bud Light’s ‘lemons’ ad, so... packaging! The word ‘Seltzer’ on the cans is set in Titling Gothic Skyline Medium.
This was a tough one. So many ‘fancy’ numeric fonts with didone glyphs, ball serifs, and flag-like flourishes. I’m fairly certain this is a modified version of Vectory Semi Bold, for the ‘5’ and ‘9’.
The ‘Wayne’s World’ logo, which features in a Super Bowl ad depicting Wayne and Garth bowing down to corporate sponsor Uber Eats and highlighting how the app supports local restaurants by taking 30% of each delivery order, uses Dynamo Bold Condensed, with a custom apostrophe.
No interesting typography in the Michelob ULTRA ad, so, the Michelob ULTRA logo: Sloop Script for ‘Michelob’, and what looks like a custom face for ‘ULTRA’, with cute lil Copperplate-like spiky serifs.
DORITOS.

‘Now in 3D’ has gotta be Beni Bold. The cuts in the ‘N’ are a dead giveaway.

Struggling with ‘ #FlatMatthew’. An adjusted Aspire SmallCaps? Can’t think of a font that has parallel terminals in a sheered octothorpe, an indented ‘F’ glyph, AND flush ‘E’ terminals đŸ€”
The new Rockstar logo + slogan gives me Moderna Sans vibes, but with some unique little tics: a small angular jut on the bottom horizontal glyphs of the ‘L’ and the ‘E’.
Frito-Lay coming through with some festive Boucherie Block Bold.
You can follow @jeeveswilliams.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.