How does Disneyland calculate how much you should pay for tickets?

Here’s a breakdown of the theme park's ticket cost marketing strategy and why the price of happiness keeps rising (from the archives, 2015) https://www.latimes.com/travel/themeparks/la-trb-disneyland-annual-pass-prices-20151007-htmlstory.html
Back in 2015, Disneyland discontinued its Premium annual pass and replaced it with a much more expensive $1049 pass.

But was it done to reduce crowd sizes for a better park experience? Or just out of greed? (Many park goers claim it’s the latter😡) https://www.latimes.com/business/la-fi-disneyland-prices-20151005-htmlstory.html
What do you think about Disneyland canceling its current annual passport program when it reopens? https://www.latimes.com/entertainment-arts/story/2021-01-14/disney-annual-pass-disneyland
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