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13 copywriting tips and tricks from the pros.
1. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
1. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Copywriting 101.
∙ Add social proof.
∙ Speak to pain, not pleasure.
∙ Acknowledge common objections.
∙ Create scarcity.
∙ Write like your customers talk.
∙ Use specifics.
My favorite rule: An ounce of emotion is worth a pound of evidence.
- @david_perell
∙ Add social proof.
∙ Speak to pain, not pleasure.
∙ Acknowledge common objections.
∙ Create scarcity.
∙ Write like your customers talk.
∙ Use specifics.
My favorite rule: An ounce of emotion is worth a pound of evidence.
- @david_perell
3. @davegerhardt's 5 copywriting rules:
4. "The most personal is the most creative." - @VeryGoodCopy
5. "Clarity above everything." - @GoodMarketingHQ
6. “What matters isn’t storytelling. What matters is telling a true story well.” – @MarketingProfs
7. "The most powerful element in advertising is the truth." – William Bernbach
8. “Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting.” - Gary Halbert
9. “I understand social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online.”- @AaronOrendorff
10. “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” - David Ogilvy
11. “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage
12. Dear Brands,
Your voice is as much a brand asset as your logo - and you use your logo everywhere so guess what, you should use your voice everywhere too.
Keep consistent
- @VikkiRossWrites
Your voice is as much a brand asset as your logo - and you use your logo everywhere so guess what, you should use your voice everywhere too.
Keep consistent
- @VikkiRossWrites
The secret to writing effective social media copy:
Social media is a light medium, so write casually. Write like you’re texting a friend. Write like you’re explaining something over a beer. Write like you’re telling your mom. That’s the secret. Write it casually.
- @mkobach
Social media is a light medium, so write casually. Write like you’re texting a friend. Write like you’re explaining something over a beer. Write like you’re telling your mom. That’s the secret. Write it casually.
- @mkobach
