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10 Lies Marketers Tell Themselves About Talking To Customers
“I don’t want to annoy our customers”
Pfft—people LOVE talking about themselves!
If you ask nicely and actually listen, many people will gladly give you 20 mins
You’ll only annoy them if you show up unprepared
“I don’t want to annoy our customers”
Pfft—people LOVE talking about themselves!
If you ask nicely and actually listen, many people will gladly give you 20 mins
You’ll only annoy them if you show up unprepared
"Customer research isn't my job"
It might not be in your job description but it'll make your job a heck of a lot easier
Why rely on Sales & Customer Success to fill you in when you can go straight to the source
After all, the questions YOU want answered they’re not asking
"We can get better customer data through surveys."
Surveys serve a purpose—to capture LOTS of answers
But if you want to dive deep and get really juicy details? A survey rarely cuts it
Stories > Surveys
"If we wanna grow faster, we just need to try another analytics/conversion/automation tool"
Let me be straight with you... you don't need another tool
You need better offers—ones that draw buyers in
Interviews help you get clear on what moves customers to action
"People don't know what they want, so why bother asking them?"
Sometimes people don't know *what* they want exactly, but if you talk to buyers and dig into their story, they can tell you *why* they wanted it.
When you understand why they buy, your creativity will go wild!
"I already know what the customer is going to say."
If you're really a mindreader, why are you working in marketing? You could make wayy more $$ as a street performer
For reals though—I bet your customers will surprise you
They rarely think the way WE think they do
"I don't have time to do customer interviews"
If you don't spend time on research now, you'll probably end up spending more time later trying to figure out why your campaign flopped (and what to try next)
Customer interviews are an investment that pays dividends & compounds
"I know exactly why they bought—it was my brilliant ad"
Buying journeys are waaay more complex than the big advertising platforms would like us to believe
Ads may drive sales, but it's what happens IRL that leads buyers to be open to our messages
More insights = better ads
"I'm our ideal buyer so I know what they care about"
Correction: you *WERE* your ideal buyer
But now you’re totally biased because you're doing the selling
Buyers might *look* like you, but that doesn't mean they *think* like you
Don't assume. Ask.
"I'll just scrape insights from a FB group or Subreddit"
You could... but I bet your competition is doing that too
If you want richer more actionable insights, you should talk to actual buyers
Plus the competition likely won't do it, which gives you an advantage
Look. I get that customer interviews can be intimidating
But if you show up prepared and listen to your customer, you’ll uncover some real gems
The exact customer interview process I use is on sale today for only $36
Grab ‘em to get clarity today
https://customercamp.co/bday/
But if you show up prepared and listen to your customer, you’ll uncover some real gems
The exact customer interview process I use is on sale today for only $36
Grab ‘em to get clarity today
https://customercamp.co/bday/
