3 examples of persuasion that come from different personalities

THREAD
1. Oprah Winfrey

Millions follow her advice

Why?

She has successfully positioned herself as an advisor and a friend

She has a way of getting close to you and making you feel she is equal to you

She is heavy on warmth and making others feel loved and appreciated

Type: Warmth
2. Conor Mcgregor

An entertainer
A successful narcissist

Knows how to move the crowd and put on a show

Unlike Oprah, Mcgregor sides on boldness, cockiness

Like Oprah, he has mastered the art of playing the masses

People love drama, violence, the bold

Type: The Bold
3. Steve Jobs

Appealing to the emotions
Creating a creed
Creating a familiar feel and look

Say what you want about how Steve was as a person

One thing remains true: Authority

Whatever it takes
Strategic flattery

And a brutal drive to win no matter what

Type: Authority
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