10 things you should include in your marketing plan.
1/ Market research

⁃Customers
⁃Product pricing
⁃Current product demands
⁃Vendors
⁃Distribution channels
2/ Target Audience

⁃Find your niche
⁃Describe them
⁃Identify likely buyers
3/ Your Mission

⁃Who are you selling to?
⁃What are you selling?
⁃What is your USP?
4/ Brand Perception

⁃How the market perceives your brand
⁃Are you the number 1 option for consumers?
⁃Communicate how you want to be perceived
5/ Competitive Landscape

⁃Describe your competitors
⁃How is your product/services unique?
⁃Plan to stand out from competition
6/ Promotion strategies

⁃Your path to generating income
⁃Advertising channels
⁃PR tactics
⁃Gaining access to customers
7/ Timing

⁃Timeline it would take to achieve objectives.
8/ Budget

⁃What can you afford?
⁃Create a schedule on monthly spends
⁃Track ROI
9/ KPI

⁃Actionable goals
⁃Sales profits
⁃Customer satisfaction
10/ Track Results

⁃Google analytics
⁃Compare budget vs ROI
⁃Test and analyze
⁃Tweak when necessary
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