This whole thread by @Jack should be read. He's clearly the Silicon Valley executive who engages most, listen most to feedback, and is clearly torn about the power foisted on them.

One key point: Apple, Google & Amazon banned Parler only after major Dem politicians demanded it. https://twitter.com/jack/status/1349510775426019328

That's one point I think has been lost. Dems are about to take over the Exec Branch & Congress.

Some of their most powerful & famous politicians used social media to demand the monopolies they're about to regulate silence adversaries & remove from the internet an entire platform

The fact that Silicon Valley overwhelmingly supports the Dem Party, and the Dem Party is now about to be responsible for regulating (or not regulating) these tech giants, makes it chilling when the demands for censorship from Dem politicians are honored. https://www.wired.com/story/silicon-valley-opens-wallet-joe-biden/