DTC 27 is live. Here’s what’s cooking 👇👇
Andrea Wagner, design manager for Facebook Shopping, chats functional vs emotional brand stories

Functional: “We made this product, it does what it’s intended to do really well”

Emotional: “We made this product for you because we understand WHY you need a product like this”
A deep dive into a list of copywriting tips that can 3x your conversions in 2021

Number 1: “You” is the most important word in an ad copywriter's arsenal.
Part two of our double down series featuring @DRINKSUPERCO's CEO @jimmydecicco5 and his morning routine
How to build your ambassador program with @AfifGhannoum

"My goal is to show you exactly how we run an ambassador program, including the templates we use to reach out to potential ambassadors, as well as how we stay organized"

Check out the full blog - https://www.directtoconsumer.co/post/dtc-boardroom-how-to-build-a-dtc-ambassador-program-with-biohms-afif-ghannoum?vgo_ee=TORowahfBD5RYMM9MfTGb3A1PzbnxMyvq%2FV%2BZNjxc3U%3D
And finally, we feature @kevinleeme's awesome thread on building Immi. A better-for-you Asian American food brand that's created the world's first low carb, high protein instant ramen.

Check out the site: https://immieats.com/ 
You can follow @DTCNewsletter.
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