Read on Twitter
10 Characteristics of KILLER COPYWRITING
That will knock your readers’ socks off
&
10X your conversion rates
// THREAD //
That will knock your readers’ socks off
&
10X your conversion rates
// THREAD //
1) Specific 
There are numbers behind every product
Want to impress your reader?
AND
Make your ad more believable?
Select the best numbers & use them a LOT
Just like the Big Man @WritingToRiches did here:
https://gumroad.com/l/atGla
There are numbers behind every product
Want to impress your reader?
AND
Make your ad more believable?
Select the best numbers & use them a LOT
Just like the Big Man @WritingToRiches did here:
https://gumroad.com/l/atGla
2) Targeted 
Copywriting that targets everyone converts no one
Find out who your ideal customers are
& Craft copy that makes them think “That’s about me!”
@Psypreneur made it big by fixing the minds of biz people. Not all people.
Copywriting that targets everyone converts no one
Find out who your ideal customers are
& Craft copy that makes them think “That’s about me!”
@Psypreneur made it big by fixing the minds of biz people. Not all people.
3) Qualifying 
If what you’re selling is any good
It’s solving *some* problems instead of attempting to solve *all* problems
Be upfront about it & you will convert quality leads
(And get only 5-star ratings)
Just like @blackhatwizardd did here:
https://gumroad.com/l/sqCkw
If what you’re selling is any good
It’s solving *some* problems instead of attempting to solve *all* problems
Be upfront about it & you will convert quality leads
(And get only 5-star ratings)
Just like @blackhatwizardd did here:
https://gumroad.com/l/sqCkw
4) To-The-Point 
If people wanted to read, they’d pick “Pride & Prejudice” not your ad
Don’t rumble on
Write all you need to make a sale & STOP
@thedankoe nailed it here: http://bit.ly/PlanAndProsper
(Within 1 minute you already know what’s the product about)
If people wanted to read, they’d pick “Pride & Prejudice” not your ad
Don’t rumble on
Write all you need to make a sale & STOP
@thedankoe nailed it here: http://bit.ly/PlanAndProsper
(Within 1 minute you already know what’s the product about)
5) ELECTRIFYING 
If it aligns with your audience, there’s nothing better than a high-energy copy
Instead of scrolling away, your reader suddenly gets BLOWN AWAY
@wizofecom ‘s Twitter bio is the perfect example
(How could you not follow him after reading this?)
If it aligns with your audience, there’s nothing better than a high-energy copy
Instead of scrolling away, your reader suddenly gets BLOWN AWAY
@wizofecom ‘s Twitter bio is the perfect example
(How could you not follow him after reading this?)
6) Benefit-Driven 
Features are “ok” but benefits are “DAMN!”
Pack your copy with as many benefits as you can
Both short-term & long-term ones
@OneJKMolina did exactly that
(with just 3 sentences!)
http://jkmolina.com/#arrow
Features are “ok” but benefits are “DAMN!”
Pack your copy with as many benefits as you can
Both short-term & long-term ones
@OneJKMolina did exactly that
(with just 3 sentences!)
http://jkmolina.com/#arrow
7) Straightforward 
Make sure your copy has a crystal-clear CTA
If your reader has to think twice about it…
He’s not going to think about it
@mkhundmiri did it best
Look at that header!
Make sure your copy has a crystal-clear CTA
If your reader has to think twice about it…
He’s not going to think about it
@mkhundmiri did it best
Look at that header!
8) Easily Digestible 
Even if your product took months to create
Your copy should NOT take months to understand
@CureIncome proves that 4 short sentences oftentimes work best
Even if your product took months to create
Your copy should NOT take months to understand
@CureIncome proves that 4 short sentences oftentimes work best
9) Valuable-Yet-FUN 
Just because you’re a highly-skilled pro doesn’t mean your copy has to be uptight
Everything reads (and converts) better with a little bit of humour
@oliviercantin knows it better than anyone else:
http://join.oliviercantin.com
Just because you’re a highly-skilled pro doesn’t mean your copy has to be uptight
Everything reads (and converts) better with a little bit of humour
@oliviercantin knows it better than anyone else:
http://join.oliviercantin.com
10) Consumer-Focused 
Don’t talk about yourself
Because honestly – no one cares
EVEN IF
Your brand is the 8th wonder of the world
People will only pay if your ad is (first) about them
Don’t talk about yourself
Because honestly – no one cares
EVEN IF
Your brand is the 8th wonder of the world
People will only pay if your ad is (first) about them
Did you enjoy this?
Then don’t let it go to waste!
Like & RT
so I keep making more of these
ALSO
If you need a killer landing page
or a research-backed copywriting that converts
Head over to
http://landingpagebros.com
We’re doing our magic there 24/7
Cya!
Then don’t let it go to waste!
Like & RT
so I keep making more of theseALSO
If you need a killer landing page
or a research-backed copywriting that converts
Head over to
http://landingpagebros.com
We’re doing our magic there 24/7
Cya!
