Read on Twitter
Product marketing is becoming a must-have function so let's explore 5 "no shit" tips for being a phenomenal product marketer. #productmarketing
Why 5? It's clean and easy
#ThisIsARealList
Why 5? It's clean and easy
#ThisIsARealList
Product marketing tip 1 of 5: Be curious.
Question everything. Who's the ideal customer? Why does it matter? Does the positioning make sense? Is the company focused on the right things?
Don't be afraid to be curious.
Question everything. Who's the ideal customer? Why does it matter? Does the positioning make sense? Is the company focused on the right things?
Don't be afraid to be curious.
Product marketing tip 2 of 5: Continuously learn about your customer.
When have you learned everything there is to know about your customer and market? Never. So hold yourself accountable for learning at least one new thing each week.
When have you learned everything there is to know about your customer and market? Never. So hold yourself accountable for learning at least one new thing each week.
Product marketing tip 3 of 5: Understand the why.
It's natural to focus on the "what". Here's what we've built. Here's what it does.
Yes, the "what" matters but start with understanding why it matters. If you figure that out, you'll be just fine.
It's natural to focus on the "what". Here's what we've built. Here's what it does.
Yes, the "what" matters but start with understanding why it matters. If you figure that out, you'll be just fine.
Product marketing tip 4 of 5: Tell a story.
Humans have been absorbing information in the form of stories since the beginning of time. It's how we can best communicate the "why". So focus less on being known as a storyteller and more on creating a connection with your audience.
Humans have been absorbing information in the form of stories since the beginning of time. It's how we can best communicate the "why". So focus less on being known as a storyteller and more on creating a connection with your audience.
Product marketing tip 5 of 5: Be flexible.
Things change. Your customers change. Your company objectives change. You change. Be flexible and willing to adjust, from iterating on your messaging to focusing on a whole new customer segment. Change is inevitable.
Things change. Your customers change. Your company objectives change. You change. Be flexible and willing to adjust, from iterating on your messaging to focusing on a whole new customer segment. Change is inevitable.
Product marketing bonus tip: Grow your influence.
It takes time to learn how to best engage w/ various ppl, w/ different styles & needs. That's okay. Leverage your growing expertise from the above tips to expand your influence & voice over time.
That's for you, @naynerz
It takes time to learn how to best engage w/ various ppl, w/ different styles & needs. That's okay. Leverage your growing expertise from the above tips to expand your influence & voice over time.
That's for you, @naynerz
For my #productmarketing folks out there â what tips would you add?
