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1/ Want to nerd out on some data?
Earnest Research came out with some awesome data on holiday performance across retailers.
Let's dive in and see what we find.
Earnest Research came out with some awesome data on holiday performance across retailers.
Let's dive in and see what we find.
2/ Which companies did Santa treat well?
Amazon
Etsy
Chewy
Lululemon
Nike
All grew 20+% year over year utilizing e-commerce exceptionally well.
Nice to see Phil Knight's baby, Nike, on that list as the lone "incumbent." #ShoeDog
Amazon
Etsy
Chewy
Lululemon
Nike
All grew 20+% year over year utilizing e-commerce exceptionally well.
Nice to see Phil Knight's baby, Nike, on that list as the lone "incumbent." #ShoeDog
3/ Who didn't do so hot?
Men's Wearhouse
Ann Taylor
JC Penney
Sears
J. Crew
Dillard's
DSW
Struggling to migrate sales online, all of these companies had sales shrink by 30% or more year over year. Yikes.
Men's Wearhouse
Ann Taylor
JC Penney
Sears
J. Crew
Dillard's
DSW
Struggling to migrate sales online, all of these companies had sales shrink by 30% or more year over year. Yikes.
4/ What else stuck out?
All those bitcoin and Tesla investments meant high-income brackets were ready to spend on $LULU.
Neiman's aside, whose price tags make my brain explode, Lululemon had the highest % of sales from the $200k+ income bracket of any of these retailers at 46%
All those bitcoin and Tesla investments meant high-income brackets were ready to spend on $LULU.
Neiman's aside, whose price tags make my brain explode, Lululemon had the highest % of sales from the $200k+ income bracket of any of these retailers at 46%
5/ Arts and Crafts for all? 
With more time on our hands hanging out at home, Hobby Lobby and Michael's saw online sales growth year-over-year explode by 58% and 73% respectively.
With more time on our hands hanging out at home, Hobby Lobby and Michael's saw online sales growth year-over-year explode by 58% and 73% respectively.
6/ Categorically speaking...
People are improving their homes like crazy (up 34%) and giving it those new new furnishings (up 21%)
Love buying from marketplaces (up 40%) and saving money at warehouse clubs (up 15%)
People are improving their homes like crazy (up 34%) and giving it those new new furnishings (up 21%)
Love buying from marketplaces (up 40%) and saving money at warehouse clubs (up 15%)
7/ So Holiday 2021 showed...
That the Last Dance was a phenomenal series and Nike proved that you don't have to be a startup to capitalize on the growth of e-commerce.
Hobby Lobby and Michaels proved that COVID sparked some good ole creative time for Americans
That the Last Dance was a phenomenal series and Nike proved that you don't have to be a startup to capitalize on the growth of e-commerce.
Hobby Lobby and Michaels proved that COVID sparked some good ole creative time for Americans
8/ ...And people just want to be really freaking comfortable while working at home on their new couch in some Lululemon lined shorts
