We just released this year's #TrustBarometer. Guess what? You need a global pandemic, an economic crisis and widespread misinformation to bring people's trust to its lowest. Some key considerations. https://twitter.com/EdelmanPR/status/1349326146333274114

Trust in the largest two economies, China and the US, has dropped this year. The #COVID19 pandemic has accelerated the erosion. However, the US experienced an additional 5-point drop since #USElection2020. #TrustBarometer

Misinformation and mistrust are threatening #COVID19 recovery, as people are deeply suspicious and hesitant about the #CovidVaccine. People with poor information are more less inclined to get the vaccine within the year of its first availability #TrustBarometer

Without a trusted leadership source to look to, people don’t know where or who to get reliable information. The global infodemic has driven trust in all news sources to record lows. Traditional media (53%) saw the largest drop at 8 points globally. #TrustBarometer

When the government is absent, people expect business to step in and fill the void. CEOs are now been asked to focus on societal engagement and corporate responsibility. #TrustBarometer