Honestly, getting the President and Raffi Ahmad to be one of the firsts to get vaccinated, live on TV, is a good move and in line with recommendations from behavioural scientists to increase vaccine’s acceptance and uptake in the long run.

The outcry about Raffi Ahmad being there is a sign of how some of us are living in a bubble.

IDI is also initiating a great campaign where medical workers are asked to publicly announce that they are WILLING and READY to get vaccinated as frontline workers.

Securing the doses is difficult enough, but ensuring vaccination is successful will be a very tough challenge — especially with the fact that most vaccines require TWO doses so the follow through issue will be doubled.

Also, we (+ the media) need to stop giving a spotlight for influential people (MPs, celebrities) who oppose vaccination.

Focus on the benefits of vaccination. We can get through this.

For more behavioural science insights, follow @/advis.lab on Instagram!