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I have always said most business books are trash -
But people have been asking “Ok Pine Baron, but what’s the real stuff? The true esoteric money knowledge?”
Well I am nothing if not a man of the people so I will reveal In this thread.
(Cont’d...)
But people have been asking “Ok Pine Baron, but what’s the real stuff? The true esoteric money knowledge?”
Well I am nothing if not a man of the people so I will reveal In this thread.
(Cont’d...)
First off - businesses are simply collections of humans.
If you want to excel at business, you must understand human nature. True human nature.
Revealed preference, not stated preference.
And for this go to the great classics. Machiavelli and Shakespeare. I am dead serious.
If you want to excel at business, you must understand human nature. True human nature.
Revealed preference, not stated preference.
And for this go to the great classics. Machiavelli and Shakespeare. I am dead serious.
My business partner and I had a long talk about the proper framing of a client pitch -
We looked to Shakespeare‘s “the lady doth protest too much” quote & trimmed down our pitch a huge amount - it was successful.
But I know you don’t follow me to be told to read Shakespeare.
We looked to Shakespeare‘s “the lady doth protest too much” quote & trimmed down our pitch a huge amount - it was successful.
But I know you don’t follow me to be told to read Shakespeare.
So for contemporary works - let’s start with the maestro @nntaleb.
I was dead broke and unemployed when I first read Antifragile - it seared itself into my brain and has informed nearly every important decision since.
I went from employee with nasty, tempestuous boss...
I was dead broke and unemployed when I first read Antifragile - it seared itself into my brain and has informed nearly every important decision since.
I went from employee with nasty, tempestuous boss...
To business owner with multiple clients, private equity, stock and real estate holdings.
It took about a decade - but Antifragile was with me every step of the way.
As someone who has lived in poverty, I knew I could never feel safe with a single point of failure for a boss,
It took about a decade - but Antifragile was with me every step of the way.
As someone who has lived in poverty, I knew I could never feel safe with a single point of failure for a boss,
For the technical work of running a marketing business, nothing beats Ready Fire Aim by Michael Masterson.
This is detailed nuts and bolts stuff from a man who has built an estimated 9 figure fortune across dozens of businesses.
Why then, did he write this under a pseudonym?
This is detailed nuts and bolts stuff from a man who has built an estimated 9 figure fortune across dozens of businesses.
Why then, did he write this under a pseudonym?
I will let you explore that lore by yourself.
For the art of persuasion - which is at the core of all business, not just marketing firms - I like Win Bigly by @ScottAdamsSays.
Brilliant treatise on emotional truth, artful words and lessons to be learned from our current chaos.
For the art of persuasion - which is at the core of all business, not just marketing firms - I like Win Bigly by @ScottAdamsSays.
Brilliant treatise on emotional truth, artful words and lessons to be learned from our current chaos.
For negotiation, I was presently surprised by Chris Voss’s book Never Split the Difference.
Aesthetically, it looks like the usual airport trash, but it’s surprisingly full of practical strategies...
Some I have used successfully myself.
Aesthetically, it looks like the usual airport trash, but it’s surprisingly full of practical strategies...
Some I have used successfully myself.
There is a great obscure copywriting book called Breakthrough Advertising by Eugene Schwartz.
Its most important lesson, about how you can never create desire, but only tap into it and funnel it towards your product, goes far beyond copywriting.
Its most important lesson, about how you can never create desire, but only tap into it and funnel it towards your product, goes far beyond copywriting.
Aside from one key exception, these are the ones that spring to mind immediately.
Other books by the same authors are great (definitely read @nntaleb entire Incerto series) but as I said before most business books are trash.
So if it’s not on here...
Other books by the same authors are great (definitely read @nntaleb entire Incerto series) but as I said before most business books are trash.
So if it’s not on here...
There’s a good chance it’s trash (looking at you The Millionaire Next Door.)
What about the exception?
Well those of you who have followed me for awhile know that I have a deep interest in gambling, sleight-of-hand and hypnosis.
There are powerful books in that field...
What about the exception?
Well those of you who have followed me for awhile know that I have a deep interest in gambling, sleight-of-hand and hypnosis.
There are powerful books in that field...
Books that offer powerful strategies for persuasion and negotiation, but also open up ethical questions.
I will not discuss them here...
But I may discuss them on my substack: http://pinebaron.substack.com
I will not discuss them here...
But I may discuss them on my substack: http://pinebaron.substack.com
