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Iโve sponsored an influencer with 15M followers that drove....9 purchasers.
Donโt make the same mistake I did.
Iโve sponsored an influencer with 15M followers that drove....9 purchasers.
Donโt make the same mistake I did.
๐/ ๐๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐ฏ๐ฌ. ๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐
This is the hardest part of influencer marketing.
Followers, views, impressions donโt convert to purchasers linearly.
Here are my favorite signals of true influence....
This is the hardest part of influencer marketing.
Followers, views, impressions donโt convert to purchasers linearly.
Here are my favorite signals of true influence....
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๐ข๐ซ๐ฌ๐ญ
Good influencer marketing is personality-driven, not content-driven.
You watch because of the creator, not because of the content
Ignore...
-Faceless media brands
-Clickbait prank vids
-Highlight reels
Good influencer marketing is personality-driven, not content-driven.
You watch because of the creator, not because of the content
Ignore...
-Faceless media brands
-Clickbait prank vids
-Highlight reels
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Obvious. But community engagement is a great proxy for influence.
Rule of thumb:
โข >20% engagement (likes + comments)
Obvious. But community engagement is a great proxy for influence.
Rule of thumb:
โข >20% engagement (likes + comments)
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๐จ๐ซ๐ฆ ๐๐จ๐ง๐ญ๐๐ง๐ญ
Goal: Find destination content, not scroll-through content.
Podcast & YouTube stand out.
If you listen to someone speak or to watch their life....that is true influence.
Goal: Find destination content, not scroll-through content.
Podcast & YouTube stand out.
If you listen to someone speak or to watch their life....that is true influence.
๐/ ๐๐๐๐ข๐๐๐ญ๐๐ ๐๐ซ๐๐๐ญ๐จ๐ซ > ๐๐ข๐ ๐๐๐ฆ๐
Mistake I made. You pay a premium, and donโt get the results. Why?
Big names donโt equal influence.
Creators have built their audiences directly for years, this is their super power.
Mistake I made. You pay a premium, and donโt get the results. Why?
Big names donโt equal influence.
Creators have built their audiences directly for years, this is their super power.
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Influential creators can port their audience wherever they go.
Their audience simply cannot get enough of their content.
Example:
David Dobrik...a top YouTube, Podcast, Tiktok & Instagram
Influential creators can port their audience wherever they go.
Their audience simply cannot get enough of their content.
Example:
David Dobrik...a top YouTube, Podcast, Tiktok & Instagram
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Donโt look for viral videos, look for consistency.
Reason: You want an audience that always shows up.
Donโt look for viral videos, look for consistency.
Reason: You want an audience that always shows up.
๐/ ๐๐ง๐ฌ๐ข๐๐ ๐๐จ๐ค๐๐ฌ
Every great friend group has inside jokes.
Itโs the same for great creators communities.
Just look in the comments of any David Dobrik, Mr Beast, Emma Chamberlain video.
Every great friend group has inside jokes.
Itโs the same for great creators communities.
Just look in the comments of any David Dobrik, Mr Beast, Emma Chamberlain video.
For the record. I am a massive influencer marketing fan.
Worked with over 1k creators, 2.5 billion views, millions in revenue
Worked with over 1k creators, 2.5 billion views, millions in revenue
