Happy #portfolioday !

I'm by no means an expert, but these are just a few lessons I've learned (sometimes the hard way) as both an applicant and a hiring manager:

If you want a career in a certain field of design, show projects that reflect that in your portfolio.

1/5

Single pieces of work serve a great purpose, but campaign work can showcase your flexibility to work within a brand/style guide.

If a cover letter is required, also treat it as part of your portfolio.

Quality over quantity. Show your best work, not ALL of it.

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It's okay if you didn't conceptualize a campaign or didn't lead in the art direction, but be honest about your contributions to a collaborative project. Use it as an opportunity to highlight how you worked as a team to accomplish the final product.

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Be ready to explain your design decisions. Context can make the work even stronger and providing insight shows a potential employer how you problem solve.

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At the end of the day, sharing work can be scary, especially when it's laid out for public consumption and sometimes, opinion; but at the end of the day, remember that when you create, you bring life to ideas, emotions, and experiences.

That in itself is pretty special.

5/5