1/ Why start an e-mail newsletter?

It’s about being censorship resistant.

It’s about being able to talk directly with your audience without worrying about how the social media algorithm will surface your content.

It's about freedom to build.

A thread

2/ I’ve built up a large audience in just under 2 years:

- 100,000 Twitter followers
- 17,000 LinkedIn followers
- 9,000 YouTube subscribers (just spun this up a few months ago)

I worked hard to create content and build this audience, but all of that could change in an instant.

3/ At the snap of a finger I could be deplatformed from any of those social networks, which means I couldn’t talk about Bitcoin with anyone. There is no worse hell for me.

By building up an audience on a channel I control, I’m as close to censorship resistant as I can come.

4/ Additionally, a newsletter allows me to publish content directly to my audience. No 3rd party to distort or hide my content.

I’m not constrained with max character limits, image size restrictions, or blocked from using copyrighted/prohibited content.

5/ “building a following on Twitter is building a castle out of sand" - @naval

Because email is an open standard, when you build an audience via email newsletters, you directly own the relationship with the reader and are not at the whim of an algorithm change

6/ Additionally, newsletters allow for unique monetization through: subscriptions, additional products/services, etc. which may give me more resources to build bigger bolder pieces of content like YouTube short films, etc. (ex: @jamesvjani style videos)

7/ Haven’t signed up for my newsletter yet?

I make Bitcoin simple to understand.

Here’s the link https://danheld.substack.com/