I cannot emphasize how problematic it is that @Microsoft is blocking keywords rooted in civil rights issues.

Based on this keyword blocklist, they are likely blocking ad revenues from every LGBT, feminist and social justice-oriented media outlet in the world.
I cannot emphasize how problematic it is that @Microsoft is blocking keywords rooted in civil rights issues.Based on this keyword blocklist, they are likely blocking ad revenues from every LGBT, feminist and social justice-oriented media outlet in the world.
I cannot emphasize how problematic it is that @Microsoft is blocking keywords rooted in civil rights issues.Based on this keyword blocklist, they are likely blocking ad revenues from every LGBT, feminist and social justice-oriented media outlet in the world.
It looks like @chase is defunding all news coverage of “racism”, “racial profiling” and even “racial bias” by adding these words to their keyword blocklist.

How do we fight systemic racism if they pull their cash every time we talk about it?
It looks like @chase is defunding all news coverage of “racism”, “racial profiling” and even “racial bias” by adding these words to their keyword blocklist. How do we fight systemic racism if they pull their cash every time we talk about it?
It looks like @chase is defunding all news coverage of “racism”, “racial profiling” and even “racial bias” by adding these words to their keyword blocklist. How do we fight systemic racism if they pull their cash every time we talk about it?
Based on @TMobile’s keyword blocklist, it looks like they defunded every news story related to the George Floyd protests and the Unite the Right rally.

If your newsroom covered this essential news, @TMobile blocked their ad $$ from your work (whether they realize it or not)
Have you ever seen a @VMware ad? I haven’t. They’ve blocked nearly every keyword and topic related to the biggest news stories in 2020 – esp BLM.

CEO @PGelsinger said they’re “praying for equality” but VMWare’s literally blocked the word “social justice” from their media buy.
Have you ever seen a @VMware ad? I haven’t. They’ve blocked nearly every keyword and topic related to the biggest news stories in 2020 – esp BLM.CEO @PGelsinger said they’re “praying for equality” but VMWare’s literally blocked the word “social justice” from their media buy.
Have you ever seen a @VMware ad? I haven’t. They’ve blocked nearly every keyword and topic related to the biggest news stories in 2020 – esp BLM.CEO @PGelsinger said they’re “praying for equality” but VMWare’s literally blocked the word “social justice” from their media buy.
Have you ever seen a @VMware ad? I haven’t. They’ve blocked nearly every keyword and topic related to the biggest news stories in 2020 – esp BLM.CEO @PGelsinger said they’re “praying for equality” but VMWare’s literally blocked the word “social justice” from their media buy.
These Fortune 500 keyword blocklists used to be too secret until @kfranasz found them - fully unencrypted and open to the public.

You can peruse the above keyword blocklists (& many more!) yourself here 👇🏼 https://adalytics.io/blog/major-brands-appear-to-be-blocking-ad-targeting-keywords
Major brands appear to be blocking ad targeting keywords

Viagra. Suing Google. Torture. What do these words have in common? They appear in advertisers' keyword lists.

https://adalytics.io/blog/major-brands-appear-to-be-blocking-ad-targeting-keywords
And you can find a full explanation for laypeople here 👇🏼 https://branded.substack.com/p/does-anyone-understand-these-fortune?r=3aqd4&utm_campaign=post&utm_medium=web&utm_source=copy
Does anyone understand these Fortune 500 keyword blocklists?

This unprecedented leak by Integral Ad Science shows us the content the world’s biggest companies refuse to fund — and it gets weird.

https://branded.substack.com/p/does-anyone-understand-these-fortune?r=3aqd4&utm_campaign=post&utm_medium=web&utm_source=copy
You can follow @nandoodles.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.